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~person:"Lans, Ralf van der"
~subject:"Competition"
~subject:"Consumer behaviour"
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Lans, Ralf van der
Aristodemou, Eleni
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Hartmann, Wesley R.
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Nair, Harikesh
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Rosen, Adam M.
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Wierenga, Berend
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Bruggen, Gerrit van
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ERIM report series research in management
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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A viral branching model for predicting the spread of electronic word-of-mouth
Lans, Ralf van der
;
Bruggen, Gerrit van
;
Eliashberg, …
-
2009
Persistent link: https://www.econbiz.de/10008664824
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A viral branching model for predicting the spread of electronic word of mouth
Lans, Ralf van der
;
Bruggen, Gerrit van
;
Eliashberg, …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
2
,
pp. 348-365
Persistent link: https://www.econbiz.de/10003969800
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