//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Laukkanen, Tommi"
~subject:"Markenimage"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"orientation"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Markenimage
Marketingmanagement
KMU
10
SME
10
Beziehungsmarketing
9
Marketing management
9
Relationship marketing
9
Brand management
8
Firm performance
8
Markenführung
8
Unternehmenserfolg
8
Brand orientation
4
Firm growth
4
Unternehmenswachstum
4
B-to-B-Marketing
3
Brand image
3
Business growth
3
Business-to-business marketing
3
Consumer behaviour
3
Finland
3
Finnland
3
Konsumentenverhalten
3
Lieferantenmanagement
3
SMEs
3
Supplier relationship management
3
brand orientation
3
brand performance
3
Brand
2
Brand performance
2
Distribution channel
2
Erfolgsfaktor
2
Markenartikel
2
Market orientation
2
Performance measurement
2
Performance-Messung
2
Strategic management
2
Strategisches Management
2
Success factor
2
USA
2
United States
2
more ...
less ...
Online availability
All
Undetermined
5
Free
1
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Language
All
English
9
Author
All
Laukkanen, Tommi
Bruhn, Manfred
21
Kumar, V.
19
Homburg, Christian
17
Loureiro, Sandra Maria Correia
16
Gil Saura, Irene
13
Bauer, Hans H.
11
Han, Heesup
11
Japutra, Arnold
11
Kumar, Vikas
11
Šerić, Maja
11
Hyun, Sunghyup Sean
10
O'Cass, Aron
10
Verhoef, Peter C.
10
Bang, Nguyen
9
Huber, Frank
9
King, Ceridwyn
9
Palmatier, Robert W.
9
Rahman, Zillur
9
Terho, Harri
9
Vrontis, Demetris
9
Zhang, Jing
9
Chahal, Hardeep
8
Ekinci, Yuksel
8
Fetscherin, Marc
8
Grönroos, Christian
8
Guzman, Francisco
8
Hollebeek, Linda D.
8
Kaufmann, Hans Rüdiger
8
Neslin, Scott A.
8
Roy, Sanjit
8
Salo, Jari
8
Sarkar, Abhigyan
8
Albers, Sönke
7
Carpenter, Gregory S.
7
Casidy, Riza
7
Foroudi, Pantea
7
Guo, Chiquan
7
Kaushik, Arun Kumar
7
Khan, Imran
7
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
2
International marketing review
1
Journal of marketing management : MM
1
Journal of small business and enterprise development
1
Journal of strategic marketing
1
The journal of brand management : an international journal
1
The journal of business & industrial marketing
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Customer-centric strategy driving innovativeness and business growth in international markets
Tuominen, Sasu
;
Reijonen, Helen
;
Nagy, Gábor
;
Buratti, …
- In:
International marketing review
40
(
2023
)
3
,
pp. 479-496
Persistent link: https://www.econbiz.de/10014381217
Saved in:
2
Fostering B2B sales with customer big data analytics
Hallikainen, Heli
;
Savimäki, Emma
;
Laukkanen, Tommi
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 90-98
Persistent link: https://www.econbiz.de/10012212211
Saved in:
3
Does market
orientation
pay off without brand
orientation
? : a study of small business entrepreneurs
Laukkanen, Tommi
;
Tuominen, Sasu
;
Reijonen, Helen
; …
- In:
Journal of marketing management : MM
32
(
2016
)
7/8
,
pp. 673-694
Persistent link: https://www.econbiz.de/10011577366
Saved in:
4
Does brand
orientation
help B2B SMEs in gaining business growth?
Hirvonen, Saku
;
Laukkanen, Tommi
;
Salo, Jari
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 472-487
Persistent link: https://www.econbiz.de/10011496545
Saved in:
5
The impact of entrepreneurial
orientation
on B2B branding and business growth in emerging markets
Reijonen, Helen
;
Hiroven, Saku
;
Nagy, Gábor
; …
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 35-46
Persistent link: https://www.econbiz.de/10011422706
Saved in:
6
Are growth-oriented SMEs more likely to adopt market and brand orientations?
Reijonen, Helen
;
Párdányi, Szandra
;
Tuominen, Sasu
; …
- In:
Journal of small business and enterprise development
21
(
2014
)
2
,
pp. 250-264
Persistent link: https://www.econbiz.de/10010388595
Saved in:
7
The brand
orientation
-performance relationship : an examination of moderation effects
Hirvonen, Saku
;
Laukkanen, Tommi
;
Reijonen, Helen
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 623-641
Persistent link: https://www.econbiz.de/10010197493
Saved in:
8
SME brand identity : its components, and performance effects
Muhonen, Timo
;
Hirvonen, Saku
;
Laukkanen, Tommi
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 52-67
Persistent link: https://www.econbiz.de/10011666464
Saved in:
9
Brand
orientation
in small firms : an empirical test of the impact of brand performance
Hirvonen, Saku
;
Laukkanen, Tommi
- In:
Journal of strategic marketing
22
(
2014
)
1
,
pp. 41-58
Persistent link: https://www.econbiz.de/10010259208
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->