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~person:"Laurell, Christofer"
~subject:"Online-Marketing"
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Laurell, Christofer
Dwivedi, Yogesh Kumar
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Law, Chun Hung Roberts
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Journal of fashion marketing and management
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Management learning : the international journal for managerial and organizational learning and development
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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Social media analytics for innovation management research : a systematic literature review and future research agenda
Geissinger, Andrea
;
Laurell, Christofer
;
Öberg, Christina
- In:
Technovation : the international journal of …
123
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014478541
Saved in:
2
Managing the tensions in marketer-influencer relationships
McMullan, Kylie
;
Laurell, Christofer
;
Pitt, Leyland F.
- In:
Business horizons
65
(
2022
)
5
,
pp. 559-566
Persistent link: https://www.econbiz.de/10013383184
Saved in:
3
Digitalization and the future of management learning : new technology as an enabler of historical, practice-oriented, and critical perspectives in management research and learning
Laurell, Christofer
;
Sandström, Christian
;
Eriksson, Klas
- In:
Management learning : the international journal for …
51
(
2020
)
1
,
pp. 89-108
Persistent link: https://www.econbiz.de/10012154487
Saved in:
4
Assessing the interplay between crowdfunding and sustainability in social media
Laurell, Christofer
;
Sandström, Christian
;
Yuliani Suseno
- In:
Technological forecasting & social change : an …
141
(
2019
),
pp. 117-127
Persistent link: https://www.econbiz.de/10012132994
Saved in:
5
Assessing value creation in digital innovation ecosystems : a Social Media Analytics approach
Yuliani Suseno
;
Laurell, Christofer
;
Sick, Nathalie
- In:
The journal of strategic information systems : …
27
(
2018
)
4
,
pp. 335-349
Persistent link: https://www.econbiz.de/10011958278
Saved in:
6
User engagement in social media : an explorative study of Swedish fashion brands
Geissinger, Andrea
;
Laurell, Christofer
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 177-190
Persistent link: https://www.econbiz.de/10011575484
Saved in:
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