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~person:"Laurie, Sally"
~subject:"Marketing management"
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Marketing management
Advertising industry
4
Werbewirtschaft
4
Advertising
3
Marketingmanagement
3
Werbung
3
Beziehungsmarketing
2
Relationship marketing
2
Advertising agencies
1
Agency theory
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Australien
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Barriers
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Change management
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Clients
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Corporate communications
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EU countries
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EU-Staaten
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Großbritannien
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Integrated marketing communication
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Integrated marketing communications
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Internal communication
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Interne Kommunikation
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Leadership
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Lieferantenmanagement
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Organisatorischer Wandel
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Organizational change
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Personalführung
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Prinzipal-Agent-Theorie
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Public relations
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Supplier relationship management
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USA
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United Kingdom
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advertising agencies
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agencies
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agency theory
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clients
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Laurie, Sally
Bruhn, Manfred
41
Esch, Franz-Rudolf
13
Langner, Tobias
10
Balmer, John M. T.
7
Podnar, Klement
7
Pfeffermann, Nicole
6
Balmer, John M.T.
4
Kitchen, Philip J.
4
Koschnick, Wolfgang J.
4
Pakura, Stefanie
4
Rudeloff, Christian
4
Andersen, Sophie Esmann
3
Boenigk, Michael
3
Carney, William Wray
3
Hohn, Stefanie
3
King, Stephen
3
Mortimer, Kathleen
3
Papasolomou, Ioanna
3
Adeola, Ogechi
2
Ahlers, Grit Mareike
2
Andreu, Luisa
2
Babiuk, Colin
2
Busch, Oliver
2
Bölling, Christoph
2
Camilleri, Mark Anthony
2
Campbell, Wendy
2
Coates, Mike
2
D'Angelo, Marsha
2
Dahlhoff, Hans-Dieter
2
Eck, Klaus
2
Eggers, Fabian
2
Fleming, Ange Frymire
2
Gould, Julie
2
Group, Emerald
2
Hackley, Christopher E.
2
Heller, Michael
2
Hinson, Robert
2
Hoffjann, Olaf
2
Hohn, Bettina
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European journal of marketing : EJM
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
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ECONIS (ZBW)
3
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1
The internal and external challenges facing clients in implementing IMC
Mortimer, Kathleen
;
Laurie, Sally
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10011698216
Saved in:
2
How to achieve true integration : the impact of integrated marketing communication on the client/agency relationship
Laurie, Sally
;
Mortimer, Kathleen
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
3/4
,
pp. 231-252
Persistent link: https://www.econbiz.de/10012178371
Saved in:
3
Partner or supplier : an examination of client/agency relationships in an IMC context
Mortimer, Kathleen
;
Laurie, Sally
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 28-40
Persistent link: https://www.econbiz.de/10012203258
Saved in:
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