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~person:"Law, Chun Hung Roberts"
~person:"Ruyter, Ko de"
~person:"Scott, David Meerman"
~subject:"Virales Marketing"
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Search: subject_exact:"Social Web"
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| 4 applied filters
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Subject
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Virales Marketing
Social Web
53
Social web
53
Online-Marketing
29
Internet marketing
28
Viral marketing
21
Consumer behaviour
16
Konsumentenverhalten
16
Online retailing
15
Online-Handel
15
Hotel industry
13
Hotellerie
13
Public relations
11
Öffentlichkeitsarbeit
11
Web 2.0 technologies
10
Web 2.0-Technologien
10
Tourism
8
Tourismus
8
E-commerce
7
Electronic Commerce
7
Tourism industry
7
Tourismuswirtschaft
7
World Wide Web 2.0
7
Beziehungsmarketing
6
Customer satisfaction
6
Kundenzufriedenheit
6
Marketing
6
Relationship marketing
6
Internet
5
Social media
5
Gastgewerbe
4
Hospitality industry
4
Online review
4
Text
4
social media
4
Artificial intelligence
3
Communication
3
Dienstleistungsqualität
3
Digital platform
3
Digitale Plattform
3
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11
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15
Book / Working Paper
6
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15
Aufsatz in Zeitschrift
15
Guidebook
4
Ratgeber
4
Language
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English
19
German
2
Author
All
Law, Chun Hung Roberts
Ruyter, Ko de
Scott, David Meerman
Filieri, Raffaele
9
Loureiro, Sandra Maria Correia
8
Tan, Yong
8
Bigné Alcañiz, J. Enrique
7
Gopinath, Shyam
7
Liang, Sai
7
Lu, Shijie
7
Schweidel, David A.
7
Ye, Qiang
7
Akram, Umair
6
Berger, Jonah
6
Chu, Shu-Chuan
6
Dwivedi, Yogesh Kumar
6
Hennig-Thurau, Thorsten
6
Law, Rob
6
Moe, Wendy W.
6
Wallace, Elaine
6
Wiertz, Caroline
6
Xie, Karen L.
6
Adena, Maja
5
De Angelis, Matteo
5
Fan, Weiguo
5
Flavián Blanco, Carlos
5
Hager, Anselm
5
Hong, Yili
5
Kim, Juran
5
Liu, Yong
5
Ranaweera, Chatura
5
Rita, Paulo
5
Sparks, Beverley
5
Stephen, Andrew T.
5
Wang, Qi
5
Wang, Xin
5
Adeola, Ogechi
4
Alavi, Shirin
4
Bartov, Eli
4
Bilal, Muhammad
4
Buil, Isabel
4
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Published in...
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International journal of hospitality management
5
Journal of travel and tourism marketing
3
International journal of contemporary hospitality management
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Journal of hospitality marketing & management
1
Journal of service research : JSR
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
21
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1
Power of sentiment expressions on peer-to-peer rental platforms : a mixed-method approach
Zhang, Xi
;
Wei, Xin
;
Zhang, Te
;
Liang, Sai
;
Ma, Yao
; …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
2
,
pp. 428-446
Persistent link: https://www.econbiz.de/10014582247
Saved in:
2
Double blades : does a sharing platform benefit from integration to a popular OTA platform?
Li, Chunhong
;
Deng, Lingfei
;
Law, Chun Hung Roberts
- In:
Journal of travel and tourism marketing
40
(
2023
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014285173
Saved in:
3
Power of apologetic responses in online travel community
Guo, Xiaoshu
;
Ye, Qiang
;
Law, Chun Hung Roberts
;
Liang, Sai
- In:
International journal of hospitality management
103
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209274
Saved in:
4
Exploring the effects of official-structured managerial responses on hotel online popularity
Gong, Caiyan
;
Liu, Jianwei
;
Law, Chun Hung Roberts
;
Ye, …
- In:
International journal of hospitality management
106
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013383278
Saved in:
5
Motivation behind review provision in online travel communities : do hometowner contributions matter?
Liang, Sai
;
Ye, Qiang
;
Zhang, Xiaoxia
;
Law, Chun Hung …
- In:
International journal of contemporary hospitality management
34
(
2022
)
5
,
pp. 1692-1716
Persistent link: https://www.econbiz.de/10013412087
Saved in:
6
Tourism demand forecasting using tourist-generated online review data
Hu, Mingming
;
Li, Hengyun
;
Song, Haiyan
;
Li, Xin
;
Law, …
- In:
Tourism management : research, policies, practice
90
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013326619
Saved in:
7
Dilemma of hotel reviews : the role of information processing and validation through metacognition
Huang, GuoQiong Ivanka
;
Wong, IpKin Anthony
;
Law, Chun …
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
6
,
pp. 1301-1317
Persistent link: https://www.econbiz.de/10012593218
Saved in:
8
How do domestic and international high-end hotel brands receive and manage customer feedback?
Schuckert, Markus
;
Liang, Sai
;
Law, Chun Hung Roberts
; …
- In:
International journal of hospitality management
77
(
2019
),
pp. 528-537
Persistent link: https://www.econbiz.de/10011988936
Saved in:
9
Asymmetry of hotel ratings on TripAdvisor : evidence from single- versus dual-valence reviews
Fong, Lawrence Hoc Nang
;
Lei, Soey Sut Ieng
;
Law, Chun …
- In:
Journal of hospitality marketing & management
26
(
2017
)
1
,
pp. 67-82
Persistent link: https://www.econbiz.de/10011669668
Saved in:
10
Multilevel analysis of the relationship between type of travel, online ratings, and management response : empirical evidence from international upscale hotels
Liang, Sai
;
Schuckert, Markus
;
Law, Chun Hung Roberts
- In:
Journal of travel and tourism marketing
34
(
2017
)
1/3
,
pp. 239-256
Persistent link: https://www.econbiz.de/10011669972
Saved in:
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