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~person:"Lee, Eunkyu"
~person:"Madichie, Nnamdi O."
~source:"econis"
~source:"usbk"
~subject:"Marketing"
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Lee, Eunkyu
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Digital entrepreneurship in Sub-Saharan Africa : challenges, opportunities and prospects
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
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The impact of new media (digital) and globalisation on Nollywood
Madichie, Nnamdi O.
;
Ajakaiye, Bamidele O.
;
Ratten, Vanessa
- In:
Digital entrepreneurship in Sub-Saharan Africa : …
,
(pp. 89-121)
.
2019
Persistent link: https://www.econbiz.de/10012008795
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How complex do movie channel contracts need to be?
Raut, Sumit
;
Swami, Sanjeev
;
Lee, Eunkyu
;
Weinberg, …
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 627-641
Persistent link: https://www.econbiz.de/10003765824
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