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~person:"Lee, Michael S. W."
~subject:"Demand"
~subject:"Gattungsmarke"
~subject:"Pharmaceutical market"
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Lee, Michael S. W.
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Journal of business research : JBR
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Anti-consumption and brand avoidance
Lee, Michael S. W.
;
Motion, Judith
;
Conroy, Denise
- In:
Journal of business research : JBR
62
(
2009
)
2
,
pp. 169-180
Persistent link: https://www.econbiz.de/10003810538
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