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~person:"Lee, Nick"
~person:"Möller, K. E. Kristian"
~type:"article"
~type_genre:"Collection of articles of several authors"
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Lee, Nick
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Industrial marketing management : the international journal for industrial and high-tech firms
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The journal of personal selling & sales management : JPSSM
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Special section on from strategy frameworks to value-in-use : implementing strategies and theories of B2B marketing and
sales
management
Parvinen, Petri
;
Möller, K. E. Kristian
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 3-116
Persistent link: https://www.econbiz.de/10010530551
Saved in:
2
Special section: On sales research methodology
Lee, Nick
(
contributor
);
Ahearne, Mike
(
contributor
)
- In:
The journal of personal selling & sales management : JPSSM
32
(
2012
)
2
,
pp. 169-286
Persistent link: https://www.econbiz.de/10009552471
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