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~person:"Lee, Wei-Na"
~type_genre:"Abstract"
~type_genre:"Article in journal"
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Search: subject:"Ursprungsregeln"
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Lee, Wei-Na
Haufler, Andreas
8
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7
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6
Myles, Gareth D.
6
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Country-of-origin fit's effect on consumer product evaluation in cross-border strategic brand alliance
Lee, Jin Kyun
;
Lee, Byung-kwan
;
Lee, Wei-Na
- In:
Journal of business research : JBR
66
(
2013
)
3
,
pp. 354-363
Persistent link: https://www.econbiz.de/10009720291
Saved in:
2
Country-of-origin effects on consumer product evaluation and purchase intention : the role of objective versus subjective knowledge
Lee, Jin Kyun
;
Lee, Wei-Na
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 137-151
Persistent link: https://www.econbiz.de/10003890762
Saved in:
3
Direct and indirect use of country of origin cues for hybrid and non-hybrid products
Yun, TaiWoong
;
Lee, Wei-Na
;
Sego, Trina
- In:
New directions in international advertising research
,
(pp. 195-214)
.
2002
Persistent link: https://www.econbiz.de/10001785331
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