Country-of-origin effects on consumer product evaluation and purchase intention : the role of objective versus subjective knowledge
Jin Kyun Lee; Wei-Na Lee
| Year of publication: |
2009
|
|---|---|
| Authors: | Lee, Jin Kyun ; Lee, Wei-Na |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 21.2009, 2, p. 137-151
|
| Subject: | Ursprungsregeln | Rules of origin | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Wissen | Knowledge | Varianzanalyse | Analysis of variance | Südkoreaner | South Koreans | Japan |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003890762