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~person:"Leeflang, Peter"
~subject:"Theorie"
~subject:"Theory"
~subject:"USA"
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Leeflang, Peter
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Handbook of marketing decision models
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Schmalenbach business review : sbr
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ECONIS (ZBW)
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Modeling competitive responsiveness
Leeflang, Peter
- In:
Handbook of marketing decision models
,
(pp. 211-251)
.
2008
Persistent link: https://www.econbiz.de/10003755270
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Modeling competitive reaction effects
Leeflang, Peter
- In:
Schmalenbach business review : sbr
60
(
2008
)
4
,
pp. 322-358
Persistent link: https://www.econbiz.de/10003762295
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