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~person:"Leimeister, Jan Marco"
~person:"Wiedmann, Klaus-Peter"
~subject:"Business model"
~subject:"Consumer behaviour"
~subject:"Motivation"
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Leimeister, Jan Marco
Wiedmann, Klaus-Peter
Hollebeek, Linda D.
16
Kumar, V.
8
Hippel, Eric von
7
Rather, Raouf Ahmad
7
Bruhn, Manfred
6
Hadwich, Karsten
6
Harrigan, Paul
6
Islam, Jamid Ul
6
Malthouse, Edward C.
6
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6
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5
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5
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5
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5
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5
Rahman, Zillur
5
Roy, Sanjit
5
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4
Braun, Corina
4
Carlson, Jamie
4
Clark, Moira K.
4
Collinger, Tom
4
Conduit, Jodie
4
Cossío-Silva, Francisco-José
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Cova, Bernard
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Han, Heesup
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4
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4
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4
Revilla Camacho, Maria Angeles
4
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4
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
1
International journal of entrepreneurial venturing
1
International journal of product development : IJPD
1
Schriftenreihe Marketing, Management
1
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ECONIS (ZBW)
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Radically rethinking the way crowdfunding works : the case of JumpStartFund and the Hyperloop
Lipusch, Nikolaus
;
Dellermann, Dominik
;
Ebel, Philipp
; …
- In:
International journal of entrepreneurial venturing
11
(
2019
)
6
,
pp. 598-619
Persistent link: https://www.econbiz.de/10012160408
Saved in:
2
IT-enabled product innovation : customer motivation for participating in virtual idea communities
Bretschneider, Ulrich
;
Leimeister, Jan Marco
; …
- In:
International journal of product development : IJPD
20
(
2015
)
2
,
pp. 126-141
Persistent link: https://www.econbiz.de/10011488295
Saved in:
3
Die Identifikation von Lead-Usern in virtuellen Communities : eine empirische Untersuchung ihrer Verhaltensmerkmale in Bulletin-Boards
Wiedmann, Klaus-Peter
;
Pankalla, Lars
;
Ramlow, Felix
-
2009
Persistent link: https://www.econbiz.de/10003853856
Saved in:
4
Collaborated Marketing : die motivationalen Treiber der konsumentenseitigen Beteiligung an Open Source-orientierten Marketingprojekten ; Ergebnisse einer explorativen Studie
Wiedmann, Klaus-Peter
;
Langner, Sascha
;
Hennigs, Nadine
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 127-149)
.
2008
Persistent link: https://www.econbiz.de/10003762118
Saved in:
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