//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Leisch, Friedrich"
~person:"Parsad, Chandan"
~subject:"Market research"
~subject:"Market segmentation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Clustering approach"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Market research
Market segmentation
Cluster analysis
8
Clusteranalyse
8
Marktsegmentierung
6
Consumer behaviour
4
Konsumentenverhalten
4
Online retailing
4
Online-Handel
4
cluster analysis
3
Cluster Analysis
2
Data Mining
2
Data mining
2
Internet marketing
2
Online-Marketing
2
Regional cluster
2
Regionales Cluster
2
Website
2
market segmentation
2
Aesthetic shoppers
1
Bootstrap
1
Bootstrap approach
1
Bootstrap-Verfahren
1
Correspondence Analysis
1
Data security
1
Datensicherheit
1
Digital platform
1
Digitale Plattform
1
E-commerce
1
Electronic Commerce
1
Enjoyment
1
Enthusiastic Reviewers
1
India
1
Indien
1
Involvement
1
Marketing management
1
Marketingmanagement
1
Niche segments
1
Online Market Segmentation
1
Online Reviews
1
Perceived Usefulness
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Leisch, Friedrich
Parsad, Chandan
Tkaczynski, Aaron
7
DeSarbo, Wayne
5
Dolnicar, Sara
5
Decker, Reinhold
4
Schwaiger, Manfred
4
Teichert, Thorsten
4
DeSarbo, Christian F.
3
Prashar, Sanjeev
3
Prebensen, Nina K.
3
Rundle-Thiele, Sharyn
3
Sondhi, Neena
3
Walsh, Gianfranco
3
Carmone, Frank J.
2
Cohen, Steven H.
2
DeSarbo, Wayne D.
2
DeSarbo, Wayne S.
2
Denizci Guillet, Basak
2
Deshmukh, Arun Kumar
2
Eusébio, Celeste
2
Grewal, Rajdeep
2
Haverila, Matti
2
Jaiswal, Deepak
2
Kondo, Fumiyo N.
2
Lough, Nancy
2
Malhotra, Naresh K.
2
Mumcu, Ceyda
2
Neslin, Scott A.
2
Punj, Girish
2
Ramaswamy, Venkatram
2
Schwanenberg, Stefan
2
Stewart, David W.
2
Vijay, T. Sai
2
Wedel, Michel
2
Aggarwal, Himanshu
1
Aghdaie, Mohammad Hasan
1
Ahuja, Vandana
1
Akaah, Ishmael P.
1
Akhondzadeh-Noughabi, Elham
1
more ...
less ...
Published in...
All
Marketing letters : a journal of research in marketing
2
Asian Academy of Management journal : AAMJ
1
Journal of global information management : an official publication of the Information Resources Management Association
1
Journal of international consumer marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Clustering e-shoppers on the basis of shopping values and web characteristics
Prashar, Sanjeev
;
Tata, Sai Vijay
;
Parsad, Chandan
; …
- In:
Journal of global information management : an official …
27
(
2019
)
2
,
pp. 24-38
Persistent link: https://www.econbiz.de/10012017814
Saved in:
2
Using segment level stability to select target segments in data-driven market segmentation studies
Dolnicar, Sara
;
Leisch, Friedrich
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 423-436
Persistent link: https://www.econbiz.de/10011730667
Saved in:
3
Segmenting young Indian impulsive shoppers
Prashar, Sanjeev
;
Parsad, Chandan
;
Vijay, T. Sai
- In:
Journal of international consumer marketing
29
(
2017
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10011669314
Saved in:
4
Segmenting online shoppers : a study of consumers' web portal selection motivations for e-shopping
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, Chandan
- In:
Asian Academy of Management journal : AAMJ
21
(
2016
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10011664992
Saved in:
5
Required sample sizes for data-driven market segmentation analyses in tourism
Dolnicar, Sara
;
Grün, Bettina
;
Leisch, Friedrich
; …
- In:
Journal of travel research : a quarterly publication of …
53
(
2014
)
3
,
pp. 296-306
Persistent link: https://www.econbiz.de/10010358310
Saved in:
6
Evaluation of structure and reproducibility of cluster solutions using the bootstrap
Dolnicar, Sara
;
Leisch, Friedrich
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
1
,
pp. 83-101
Persistent link: https://www.econbiz.de/10003956327
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->