Evaluation of structure and reproducibility of cluster solutions using the bootstrap
Year of publication: |
2010
|
---|---|
Authors: | Dolnicar, Sara ; Leisch, Friedrich |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 21.2010, 1, p. 83-101
|
Subject: | Clusteranalyse | Cluster analysis | Bootstrap-Verfahren | Bootstrap approach | Marktsegmentierung | Market segmentation |
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