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~person:"Levy, Shalom"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
2
Social Web
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Social web
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Viral marketing
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Virales Marketing
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collectivism
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eWOM
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engagement
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Levy, Shalom
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International journal of advertising : the review of marketing communications
1
Journal of marketing communications
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ECONIS (ZBW)
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Consumer engagement in sharing brand-related information on social commerce : the roles of culture and experience
Gvili, Yaniv
;
Levy, Shalom
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 53-68
Persistent link: https://www.econbiz.de/10012424757
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2
Online shopper engagement in price negotiation : the roles of culture, involvement and eWOM
Levy, Shalom
;
Gvili, Yaniv
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 232-257
Persistent link: https://www.econbiz.de/10012200480
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