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~person:"Li, Sali"
~person:"Pourazad, Naser"
~subject:"Funktechnik"
~subject:"Online-Marketing"
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Funktechnik
Online-Marketing
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Mobile Anwendung
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3
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2
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Li, Sali
Pourazad, Naser
Broeckelmann, Philipp
3
Kesler, Reinhold
3
Lehr, William
3
Michaelidou, Nina
3
Moro, Sérgio
3
Rita, Paulo
3
Rosston, Gregory L.
3
Stocchi, Lara
3
Bapna, Ravi
2
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2
Bauer, Christine
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Besen, Stanley M.
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Chung, Henry F. L.
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Cui, Xuebin
2
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2
Gaiser, Christian
2
Gans, Joshua
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Ghose, Anindya
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Gröppel-Klein, Andrea
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Gupta, Sunil
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Heinemann, Gerrit
2
King, Stephen P.
2
Kircher, Tobias
2
Kurtz, Oliver Tuna
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Law, Chun Hung Roberts
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Liu, Yinyuan
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Okazaki, Shintaro
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Ramos, Ricardo Filipe
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Roy, Souvik
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Salop, Steven C.
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Schulte, Patrick
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Seehaus, Christoph
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Journal of business venturing
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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1
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
2
The CAGE around cyberspace? : how digital innovations internationalize in a virtual world
Shaheer, Noman Ahmed
;
Li, Sali
- In:
Journal of business venturing
35
(
2020
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012159563
Saved in:
3
Revisiting location in a digital age : how can lead markets accelerate the internationalization of mobile apps?
Shaheer, Noman
;
Li, Sali
;
Priem, Richard
- In:
Journal of international marketing
28
(
2020
)
4
,
pp. 21-40
Persistent link: https://www.econbiz.de/10012391086
Saved in:
4
The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara
;
Michaelidou, Nina
;
Pourazad, Naser
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583
Saved in:
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