Revisiting location in a digital age : how can lead markets accelerate the internationalization of mobile apps?
Noman Shaheer, Sali Li, and Richard Priem
| Year of publication: |
2020
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|---|---|
| Authors: | Shaheer, Noman ; Li, Sali ; Priem, Richard |
| Published in: |
Journal of international marketing. - London : Sage Publishing, ISSN 1547-7215, ZDB-ID 2070132-9. - Vol. 28.2020, 4, p. 21-40
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| Subject: | demand-side location advantage | digital internationalization | lead markets | mobile apps | user interaction | Mobile Anwendung | Mobile application | Globalisierung | Globalization | Internationaler Markteintritt | International market entry | Multinationales Unternehmen | Transnational corporation | Online-Marketing | Internet marketing | Mobilkommunikation | Mobile communications | Betriebliche Standortwahl | Firm location choice | Digitalisierung | Digitization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1069031X20949457 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012391086