Revisiting location in a digital age : how can lead markets accelerate the internationalization of mobile apps?

Noman Shaheer, Sali Li, and Richard Priem

Year of publication:	2020
Authors:	Shaheer, Noman ; Li, Sali ; Priem, Richard
Subject:	demand-side location advantage \| digital internationalization \| lead markets \| mobile apps \| user interaction \| Mobile Anwendung \| Mobile application \| Globalisierung \| Globalization \| Internationaler Markteintritt \| International market entry \| Multinationales Unternehmen \| Transnational corporation \| Online-Marketing \| Internet marketing \| Mobilkommunikation \| Mobile communications \| Betriebliche Standortwahl \| Firm location choice \| Digitalisierung \| Digitization

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