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~person:"Li, Zonghuo"
~subject:"Mehrgleisiger Vertrieb"
~subject:"Vertriebsweg"
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Search: subject_exact:"Cross-channel marketing"
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Mehrgleisiger Vertrieb
Vertriebsweg
Beziehungsmarketing
2
Coupon promotion
2
Distribution channel
2
Einzelhandel
2
Kundenbindungsprogramm
2
Loyalty program
2
Multichannel strategy
2
Multikanalvertrieb
2
Rabatt
2
Rebate
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Relationship marketing
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Retail trade
2
Sales promotion
2
Verkaufsförderung
2
Channel integration
1
Channel switching
1
Distribution model
1
Einzelhandelspreis
1
Omnichannel operation
1
Omnichannel retailing
1
Online retailing
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Online-Handel
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Preismanagement
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Li, Zonghuo
Gao, Fei
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Cuthbertson, Richard
4
Rudolph, Thomas
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Trenz, Manuel
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Wirtz, Bernd W.
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Brunner, Felix
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Piotrowicz, Wojciech
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Su, Xuanming
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Akturk, M. Serkan
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Li, Wenqian
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Nguyen Hoang Thuan
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Thaichon, Park
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Tripp, Christoph
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Westermann, Arne
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Yen, Yung-Shen
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Zielke, Stephan
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Çengel, Özgür
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Abrudan, Ioana Nicoleta
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Agrawal, Vishal
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Agrawal, Vishal V.
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International journal of production economics
1
Journal of retailing and consumer services
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ECONIS (ZBW)
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Coupon promotion and its cross-channel effect in omnichannel retailing industry : a time-sensitive strategy
Li, Zonghuo
;
Guan, Xu
;
Mei, Wanxia
- In:
International journal of production economics
258
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014282249
Saved in:
2
Omnichannel retailing operations with coupon promotions
Li, Zonghuo
;
Yang, Wensheng
;
Jin, Hyun Seung
;
Wang, Di
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012431670
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