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~person:"Liesch, Peter Wayne"
~person:"Pfeffermann, Nicole"
~subject:"Innovationsmanagement"
~subject:"International marketing"
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Liesch, Peter Wayne
Pfeffermann, Nicole
Teece, David J.
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Bouncken, Ricarda B.
5
Guerrero, Maribel
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Kodama, Mitsuru
5
Sangle, Shirish
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Spieth, Patrick
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of the Academy of Marketing Science
1
Strategies and communications for innovations : an integrative management view for companies and networks
1
Strategy and communication for innovation
1
Strategy and communication for innovation : integrative perspectives on innovation in the digital economy
1
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ECONIS (ZBW)
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1
The learning subsystem interplay in service innovation in born global service firm internationalization
Weerawardena, Jay
;
Salunke, Sandeep
;
Knight, Gary A.
; …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 181-195
Persistent link: https://www.econbiz.de/10012290007
Saved in:
2
Capabilities development and deployment activities in born global B-to-B firms for early entry into international markets
Weerawardena, Jay
;
Sullivan Mort, Gillian
;
Liesch, …
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 122-136
Persistent link: https://www.econbiz.de/10012026166
Saved in:
3
What is innovation communication? : a dynamic capability view
Pfeffermann, Nicole
- In:
Strategy and communication for innovation : integrative …
,
(pp. 303-315)
.
2017
Persistent link: https://www.econbiz.de/10011663042
Saved in:
4
The role of the market sub-system and the socio-technical sub-system in innovation and firm performance : a dynamic capabilities approach
Weerawardena, Jay
;
Sullivan Mort, Gillian
;
Salunke, Sandeep
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 221-239
Persistent link: https://www.econbiz.de/10010504689
Saved in:
5
Innovation communication as an integrative management capability in digital innovation ecosystems
Pfeffermann, Nicole
- In:
Strategy and communication for innovation
,
(pp. 241-269)
.
2013
Persistent link: https://www.econbiz.de/10010246333
Saved in:
6
Innovation communication as a cross-functional dynamic capability : strategies for organizations and networks
Pfeffermann, Nicole
- In:
Strategies and communications for innovations : an …
,
(pp. 257-289)
.
2011
Persistent link: https://www.econbiz.de/10008987452
Saved in:
7
An integrated management concept of innovation communication and its contribution to a company's value
Pfeffermann, Nicole
-
2010
Persistent link: https://www.econbiz.de/10009010390
Saved in:
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