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~person:"Lim, Heejin"
~subject:"Social Web"
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Brand management
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Lim, Heejin
Rana, Nripendra P.
6
Dhir, Amandeep
4
Dwivedi, Yogesh Kumar
4
Kumar, Jitender
4
Akram, Umair
3
Pang, Hua
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Talwar, Shalini
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Algharabat, Raed
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Casper Ferm, Lars-Erik
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Cheung, Man Lai
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Chiadmi, Nour-Eddine
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Eugene Cheng-xi Aw
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Han, Xiaoyun
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Liébana-Cabanillas, Francisco
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Mehrotra, Ankit
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Mukerji, Bhasker
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Naeem, Muhammad
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Influencer marketing : social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs
Ki, Chung-Wha Chloe
;
Cuevas, Leslie M.
;
Chong, Sze Man
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012269061
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2
Variations in consumers' use of brand online social networking : a uses and gratifications approach
Lim, Heejin
;
Kumar, Archana
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 450-457
Persistent link: https://www.econbiz.de/10012115176
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