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~person:"Lim, Weng Marc"
~person:"Moyano-Fuentes, José"
~subject:"bibliometric analysis"
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Lim, Weng Marc
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Guidelines for interpreting the results of bibliometric analysis : a sensemaking approach
Lim, Weng Marc
;
Kumar, Satish
- In:
Global business and organizational excellence : GBOE
43
(
2024
)
2
,
pp. 17-26
Persistent link: https://www.econbiz.de/10014439865
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2
Marketing analytics : the bridge between customer psychology and marketing decision-making
Basu, Rituparna
;
Lim, Weng Marc
;
Kumar, Anil
;
Kumar, Satish
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2588-2611
Persistent link: https://www.econbiz.de/10014432503
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