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~person:"Lim, Weng Marc"
~person:"Rahman, Zillur"
~subject:"Viral marketing"
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Viral marketing
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Lim, Weng Marc
Rahman, Zillur
Martin, Sebastian
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ECONIS (ZBW)
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Customer engagement and social media : revisiting the past to inform the future
Lim, Weng Marc
;
Rasul, Tareq
- In:
Journal of business research : JBR
148
(
2022
),
pp. 325-342
Persistent link: https://www.econbiz.de/10013325487
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The transpiring journey of customer engagement research in marketing : a systematic review of the past decade
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Management decision : MD
54
(
2016
)
8
,
pp. 2008-2034
Persistent link: https://www.econbiz.de/10011593431
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