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~person:"Lim, Weng Marc"
~subject:"AR"
~subject:"Konsumentenverhalten"
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Lim, Weng Marc
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MetaMoney : exploring the intersection of financial systems and virtual worlds
Kumar, Satish
;
Sureka, Riya
;
Lucey, Brian M.
;
Dowling, …
- In:
Research in international business and finance
68
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014451854
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2
Marketing analytics : the bridge between customer psychology and marketing decision-making
Basu, Rituparna
;
Lim, Weng Marc
;
Kumar, Anil
;
Kumar, Satish
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2588-2611
Persistent link: https://www.econbiz.de/10014432503
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3
Customer engagement and social media : revisiting the past to inform the future
Lim, Weng Marc
;
Rasul, Tareq
- In:
Journal of business research : JBR
148
(
2022
),
pp. 325-342
Persistent link: https://www.econbiz.de/10013325487
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