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~person:"Lim, Weng Marc"
~subject:"Coronavirus"
~subject:"Decision"
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Lim, Weng Marc
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Marketing analytics : the bridge between customer psychology and marketing decision-making
Basu, Rituparna
;
Lim, Weng Marc
;
Kumar, Anil
;
Kumar, Satish
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2588-2611
Persistent link: https://www.econbiz.de/10014432503
Saved in:
2
COVID-19 and management education : from pandemic to endemic
Mahajan, Ritika
;
Lim, Weng Marc
;
Kumar, Satish
;
Sareen, …
- In:
The international journal of management education
21
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014331246
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