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~person:"Lindgreen, Adam"
~type:"article"
~type_genre:"Fallstudie"
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Corporate Social Responsibility
4
Corporate social responsibility
4
Brand management
3
Markenführung
3
Brand
2
Erfolgsfaktor
2
Internal branding
2
Interne Markenführung
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Fallstudie
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58
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Case study
8
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Lindgreen, Adam
Smith, Alan D.
24
Schmid, Stefan
16
Esch, Franz-Rudolf
11
Lacity, Mary Cecelia
11
Willcocks, Leslie
11
Foroudi, Pantea
9
Lucyshyn, William
8
Sydow, Jörg
8
Öberg, Christina
8
Antony, Jiju
7
Gassmann, Oliver
7
Ghauri, Pervez N.
7
Kaudela-Baum, Stephanie
7
Lueger, Manfred
7
Pan, Shan L.
7
Walker, Derek
7
Albers, Sascha
6
Aubry, Monique
6
Barmeyer, Christoph I.
6
Elg, Ulf
6
Elmquist, Maria
6
Godat, Dominik
6
Motwani, Jaideep G.
6
Nilsson, Fredrik
6
Schulze, Stephan
6
Schweiger, Bastian
6
Seuring, Stefan
6
Smith, N. Craig
6
Steger, Thomas M.
6
Strohm, Oliver
6
Töpfer, Armin
6
Uhl, Axel
6
Berlin, Sebastian
5
Bjørn-Andersen, Niels
5
Cassia, Lucio
5
Corallo, Angelo
5
Devine, Marion
5
Dillerup, Ralf
5
Foroudi, Mohammad Mahdi
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business ethics : JOBE
2
European journal of marketing : EJM
1
Journal of world business : JWB
1
Market orientation : transforming food and agribusiness around the customer
1
Memorable customer experiences : a research anthology
1
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ECONIS (ZBW)
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1
Implementing market orientation in industrial firms : a multiple case study
Beverland, Michael B.
;
Lindgreen, Adam
- In:
Market orientation : transforming food and agribusiness …
,
(pp. 27-49)
.
2010
Persistent link: https://www.econbiz.de/10010474618
Saved in:
2
Designing and implementing corporate social responsibility : an integrative framework grounded in theory and practice
Maon, François
;
Lindgreen, Adam
;
Swaen, Valérie
- In:
Journal of business ethics : JOBE
87
(
2009
),
pp. 71-89
Persistent link: https://www.econbiz.de/10003910729
Saved in:
3
Legitimacy-seeking organizational strategies in controversial industries : a case study analysis and a bidimensional model
Reast, Jon
;
Maon, François
;
Lindgreen, Adam
;
Vanhamme, …
- In:
Journal of business ethics : JOBE
118
(
2013
)
1
,
pp. 139-153
Persistent link: https://www.econbiz.de/10010233762
Saved in:
4
Corporate brand strategy formation : brand actors and the situational context for a business-to-business brand
Vallaster, Christine
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1133-1143
Persistent link: https://www.econbiz.de/10009490238
Saved in:
5
Corporate social responsibility brand leadership : a multiple case study
Lindgreen, Adam
;
Xu, Yue
;
Maon, François
;
Wilcock, Jeremy
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 965-993
Persistent link: https://www.econbiz.de/10009572859
Saved in:
6
The role of social interactions in building internal corporate brands : implications for sustainability
Vallaster, Christine
;
Lindgreen, Adam
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 297-310
Persistent link: https://www.econbiz.de/10009771804
Saved in:
7
Hush, it's a secret : how trappist breweries create and maintain images of authenticity using customer experiences
Lindgreen, Adam
;
Beverland, Michael B.
- In:
Memorable customer experiences : a research anthology
,
(pp. 61-86)
.
2009
Persistent link: https://www.econbiz.de/10003902701
Saved in:
8
Industrial global brand leadership : a capabilities view
Beverland, Michael
;
Napoli, Julie
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
36
(
2007
)
8
,
pp. 1082-1093
Persistent link: https://www.econbiz.de/10003555951
Saved in:
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