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~person:"Link, Jörg"
~person:"Prentice, Catherine"
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Beziehungsmarketing
47
Relationship marketing
47
Dienstleistungsqualität
20
Service quality
20
Consumer behaviour
19
Customer satisfaction
19
Konsumentenverhalten
19
Kundenzufriedenheit
19
Gambling
13
Glücksspiel
13
Customer engagement
8
Mobile Marketing
7
Mobile marketing
7
Theorie
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Theory
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Brand image
6
Brand management
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Customer loyalty
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Kundenbindung
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Southeast Asia
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Südostasien
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Customer integration
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IT-gestütztes Marketing
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Controlling
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Direct marketing
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12
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English
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German
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Link, Jörg
Prentice, Catherine
Bruhn, Manfred
114
Homburg, Christian
108
Kumar, V.
80
Huber, Frank
57
Verhoef, Peter C.
55
Han, Heesup
53
Herrmann, Andreas
49
Bauer, Hans H.
46
Hollebeek, Linda D.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
40
Gil Saura, Irene
37
Mattila, Anna S.
37
Hippner, Hajo
33
Smith, Alan D.
33
Stock-Homburg, Ruth
33
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Neslin, Scott A.
31
Thaichon, Park
31
Reichwald, Ralf
30
Svensson, Göran
30
Evanschitzky, Heiner
29
Töpfer, Armin
29
Georgi, Dominik
28
Loureiro, Sandra Maria Correia
28
Matzler, Kurt
28
Reinartz, Werner J.
28
Eggert, Andreas
27
Grewal, Dhruv
27
Sheth, Jagdish N.
27
Walsh, Gianfranco
27
Grönroos, Christian
26
Kleinaltenkamp, Michael
26
Agnihotri, Raj
25
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Journal of retailing and consumer services
11
International journal of hospitality management
4
Journal of business research : JBR
3
Services marketing quarterly
3
Journal of hospitality marketing & management
2
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
1
E-Business & Controlling : Einordnung, Umsetzung, externe Sichtweise, funktionales E-Controlling
1
Electronic commerce : Grundlagen und Perspektiven
1
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
1
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
Handbook of research on mobile marketing management
1
Handbuch Multi-Channel-Marketing
1
Handbuch Telekommunikation und Wirtschaft : volkswirtschaftliche und betriebswirtschaftliche Perspektiven
1
International journal of contemporary hospitality management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of strategic marketing
1
Journal of vacation marketing
1
Journal of vacation marketing : an international journal
1
Kundenabwanderung : Früherkennung, Prävention, Kundenrückgewinnung ; mit erfolgreichen Praxisbeispielen aus verschiedenen Branchen
1
Marketing-Controlling
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
Strategien zur Schaffung und Erhaltung von Markenloyalität : [Markendialog ; Februar 1998]
1
The journal of brand management : an international journal
1
The journal of business & industrial marketing
1
eCRM - Electronic Customer Relationship Management : Management der Kundenbeziehungen im Internet-Zeitalter
1
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ECONIS (ZBW)
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
Supply chain management in the insurance industry : symmetrical and asymmetrical analysis
Prentice, Catherine
;
Dominique-Ferreira, Sergio
;
Wang, …
- In:
The journal of business & industrial marketing
38
(
2023
)
11
,
pp. 2505-2518
Persistent link: https://www.econbiz.de/10014472004
Saved in:
3
Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
Saved in:
4
The role of memorable experience and emotional intelligence in senior customer loyalty to geriatric hotels
Prentice, Catherine
;
Dominique-Ferreira, Sergio
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209511
Saved in:
5
The influence of customer experience with automated games and social interaction on customer engagement and loyalty in casinos
Tuguinay, Jovanie A.
;
Prentice, Catherine
;
Moyle, Brent
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209579
Saved in:
6
The influence of gaming and non-gaming experience on customers' response to the casino
Prentice, Catherine
;
Ji, Chunli
;
Li, Kefang
- In:
Journal of vacation marketing
28
(
2022
)
4
,
pp. 455-468
Persistent link: https://www.econbiz.de/10013387788
Saved in:
7
Linking transaction-specific satisfaction and customer loyalty : the case of casino resorts
Ji, Chunli
;
Prentice, Catherine
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012431580
Saved in:
8
A netnographical approach to typologizing customer engagement and corporate misconduct
Hua, Lian-Lian
;
Prentice, Catherine
;
Han, Xiaoyun
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012433740
Saved in:
9
Customer engagement and its outcomes : the cross-level effect of service environment and brand equity
Ou, Juanjuan
;
Wong, IpKin Anthony
;
Prentice, Catherine
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 377-402
Persistent link: https://www.econbiz.de/10012201373
Saved in:
10
Engaging and retaining customers with AI and employee service
Prentice, Catherine
;
Nguyen Tuyet-Mai
- In:
Journal of retailing and consumer services
56
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012390002
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