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~person:"Liu, Chih-Hsing"
~person:"Schivinski, Bruno"
~subject:"Beziehungsmarketing"
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Search: subject:"Brand equity"
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Beziehungsmarketing
Brand image
14
Markenimage
14
Brand management
12
Markenführung
12
Consumer behaviour
11
Konsumentenverhalten
11
brand equity
9
Facebook
6
Internet marketing
6
Online-Marketing
6
Social Web
6
Social web
6
Brand equity
5
purchase intention
5
Brand
4
Markenartikel
4
Relationship marketing
4
brand attitude
4
brand awareness
4
brand loyalty
4
consumer-based brand equity
4
perceived quality
4
social-media
4
Customer satisfaction
3
Kundenzufriedenheit
3
brand associations
3
CBBE
2
COBRAs
2
Dienstleistungsqualität
2
Hotel industry
2
Hotellerie
2
Marketing management
2
Marketingmanagement
2
Service quality
2
engagement
2
private label brands
2
social media
2
store brands
2
AEWOM
1
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Liu, Chih-Hsing
Schivinski, Bruno
Gil Saura, Irene
9
Guzman, Francisco
5
Šerić, Maja
5
Berenguer Contrí, Gloria
4
Chahal, Hardeep
3
Ekinci, Yuksel
3
Iglesias, Oriol
3
Japutra, Arnold
3
Kaufmann, Hans Rüdiger
3
Markovic, Stefan
3
Mishra, Abhishek
3
Molinillo, Sebastian
3
Roy, Sanjit
3
Sharma, Rajesh
3
Wirtz, Bernd W.
3
Anselmsson, Johan
2
Augusto, Mário Gomes
2
Beig, Faseeh Amin
2
Bose, Sunny
2
Botha, Elsamari
2
Bourgault, Normand
2
Dutta, Kamani
2
Fuentes-Blasco, María
2
Hinson, Robert
2
Hollebeek, Linda D.
2
Jiang, Yanxin
2
Lee, Jungwon
2
Manohar, Sridhar
2
Manthiou, Aikaterini
2
Nika, Fayaz Ahmad
2
Nuseir, Mohammed T.
2
Park, Cheol
2
Paul, Justin
2
Prentice, Catherine
2
Saha, Raiswa
2
Servera-Francés, David
2
Shabbir, Rizwan
2
Sierra, Vicenta
2
Singh, Jatinder Jit
2
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International journal of contemporary hospitality management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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1
Employee and customer perspectives in discovering the antecedent and output relationships for hotel branding development
Liu, Chih-Hsing
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 833-851
Persistent link: https://www.econbiz.de/10014483791
Saved in:
2
Developing customer-based
brand
equity
from both employee and customer perspectives
Liu, Chih-Hsing
;
Lin, Wen-Pei
;
Lu, Yu-Hung
;
Huang, Yi-Jhan
- In:
Journal of hospitality marketing & management
32
(
2023
)
3
,
pp. 285-316
Persistent link: https://www.econbiz.de/10014281014
Saved in:
3
Social media brand engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno
;
Langaro, Daniela
;
Fernandes, Teresa
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
Saved in:
4
Conceptualizing, validating, and managing
brand
equity
for tourist satisfaction
Liu, Chih-Hsing
;
Fang, Yen-Po
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
6
,
pp. 960-978
Persistent link: https://www.econbiz.de/10011917484
Saved in:
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