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~person:"Liu, Chih-Hsing"
~person:"Schivinski, Bruno"
~subject:"Marketing management"
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Marketing management
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brand equity
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Liu, Chih-Hsing
Schivinski, Bruno
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Annales Universitatis Mariae Curie-Skłodowska / H
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Antecedents of consumer-based store
brand
equity
: conceptual model
Łukasik, Przemysław
;
Schivinski, Bruno
- In:
Annales Universitatis Mariae Curie-Skłodowska / H
51
(
2017
)
2
,
pp. 169-175
Persistent link: https://www.econbiz.de/10011985672
Saved in:
2
The impact of brand communication on
brand
equity
through Facebook
Schivinski, Bruno
;
Dąbrowski, Dariusz
- In:
Journal of research in interactive marketing : …
9
(
2015
)
1
,
pp. 31-53
Persistent link: https://www.econbiz.de/10011297938
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