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~person:"Liu, Yi"
~person:"Naudé, Peter"
~type_genre:"Konferenzbeitrag"
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Search: subject_exact:"Supplier relationship management"
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B-to-B-Marketing
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Beziehungsmarketing
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Business-to-business marketing
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Lieferantenmanagement
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Relationship marketing
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Supplier relationship management
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Arbeitszufriedenheit
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Business-to-business relationships
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China
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Confidence
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Customer satisfaction
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Et-Moone
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Guanxi
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Interpersonal liking
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Liu, Yi
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Heterogeneity in the quality-satisfaction-loyalty framework
Human, Gert
;
Naudé, Peter
- In:
Industrial marketing management : the international …
43
(
2014
)
6
,
pp. 920-928
Persistent link: https://www.econbiz.de/10010410706
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2
Development of special forms of B2B relationships : examining the role of interpersonal liking in developing Guanxi and Et-Moone relationships
Abosag, Ibrahim
;
Naudé, Peter
- In:
Industrial marketing management : the international …
43
(
2014
)
6
,
pp. 887-896
Persistent link: https://www.econbiz.de/10010410714
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