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~person:"Liu, Yi"
~person:"Thaichon, Park"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Supplier relationship management"
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Beziehungsmarketing
Lieferantenmanagement
28
Supplier relationship management
28
Relationship marketing
10
China
7
E-commerce
5
Electronic Commerce
5
B-to-B-Marketing
4
Business-to-business marketing
4
relationship marketing
4
Controlling
3
Customer satisfaction
3
Emerging economies
3
Franchising
3
Hausgeräteindustrie
3
Home appliance industry
3
Inter-firm cooperation
3
Knowledge transfer
3
Kundenzufriedenheit
3
Management control
3
Opportunism
3
Schwellenländer
3
Unternehmenskooperation
3
Wissenstransfer
3
Auslandsverlagerung
2
Betriebliche Wertschöpfung
2
Bibliometrics
2
Bibliometrie
2
Business network
2
Buyer-supplier relationships
2
Capital structure
2
Distribution channel
2
Firm performance
2
Kapitalstruktur
2
Market concentration
2
Offshoring
2
Online retailing
2
Online-Handel
2
Opportunismus
2
Organizational behaviour
2
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Article
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9
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1
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1
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English
10
Author
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Liu, Yi
Thaichon, Park
Svensson, Göran
24
Bruhn, Manfred
16
Homburg, Christian
16
Ahlert, Dieter
11
Kleinaltenkamp, Michael
11
Naudé, Peter
10
Mostert, Pierre
9
Eggert, Andreas
8
Ivens, Björn Sven
8
La Rocca, Antonella
8
Mysen, Tore
8
Stock-Homburg, Ruth
8
Casidy, Riza
7
Friend, Scott B.
7
Gil Saura, Irene
7
Grönroos, Christian
7
Helmke, Stefan
7
Keränen, Joona
7
Palmatier, Robert W.
7
Scheer, Lisa K.
7
Aykol, Bilge
6
Folse, Judith Anne Garretson
6
Henneberg, Stephan
6
Hennig-Thurau, Thorsten
6
Høgevold, Nils M.
6
Jacob, Frank
6
Mangus, Stephanie M.
6
Mpinganjira, Mercy
6
Nyadzayo, Munyaradzi W.
6
Paulssen, Marcel
6
Reinartz, Werner J.
6
Sheth, Jagdish N.
6
Snehota, Ivan
6
Swoboda, Bernhard
6
Ulaga, Wolfgang
6
Wang, Yonggui
6
Andersen, Poul Houman
5
Edvardsson, Bo
5
Gligor, David M.
5
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of strategic marketing
2
The journal of business & industrial marketing
2
Developing digital marketing : relationship perspectives
1
Journal of Contemporary Issues in Business and Government
1
Journal of business research : JBR
1
Services marketing quarterly
1
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ECONIS (ZBW)
10
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1
Exploring the role of relationship management and relationship quality in B2B : empirical insights and future research directions
Lasrado, Flevy
;
Thaichon, Park
;
Nyadzayo, Munyaradzi
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1055-1086
Persistent link: https://www.econbiz.de/10014276729
Saved in:
2
Relationship marketing in franchising and retailing
Thaichon, Park
;
Frazer, Lorelle
;
Weaven, Scott
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 113-114
Persistent link: https://www.econbiz.de/10013170049
Saved in:
3
Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna
;
Frazer, Lorelle
;
Quach, Sara
;
Thaichon, Park
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10013170054
Saved in:
4
Links between influence strategies and satisfaction : reexamination from the dyadic and network perspectives
Liu, Yi
;
Liu, Ting
;
Li, Yuan
;
Ruan, Liyang
- In:
The journal of business & industrial marketing
37
(
2022
)
2
,
pp. 252-265
Persistent link: https://www.econbiz.de/10012798408
Saved in:
5
The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
6
How does customer orientation (in)congruence affect B2B electronic commerce platform firms' performance?
Liu, Yi
;
Chen, Daniel Qi
;
Gao, Wei
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 18-30
Persistent link: https://www.econbiz.de/10012285125
Saved in:
7
Enhancing client loyalty of advertising agencies : the influence of creativity and inter-firm relationships
Levin, Elizabeth
;
Lobo, Antonio
;
Thaichon, Park
- In:
Journal of Contemporary Issues in Business and Government
22
(
2016
)
1
,
pp. 6-22
Persistent link: https://www.econbiz.de/10011941889
Saved in:
8
Customer-perceived value in long-term buyer-supplier relationships : the general B2B insurance sector
Xuan Nhi Nguyen
;
Thaichon, Park
;
Phi Van Nguyen Thanh
- In:
Services marketing quarterly
40
(
2019
)
1
,
pp. 48-65
Persistent link: https://www.econbiz.de/10012179156
Saved in:
9
Influence tactics, relational conditions, and key account managers' performance
Liu, Yi
;
Huang, Ying
;
Fan, Hua
- In:
Industrial marketing management : the international …
73
(
2018
),
pp. 220-231
Persistent link: https://www.econbiz.de/10011904736
Saved in:
10
Control mechanisms across buyer-supplier relationship quality matrix
Liu, Yi
;
Li, Yuan
;
Zhang, Leinan
- In:
Journal of business research : JBR
63
(
2010
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10003909478
Saved in:
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