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~person:"Long Thang Van Nguyen"
~subject:"Online-Marketing"
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Online-Marketing
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Long Thang Van Nguyen
Arora, Taanika
3
Burmann, Christoph
3
Casaló, Luis V.
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Agarwal, Bhawna
2
Baudier, Patricia
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Behl, Abhishek
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The impact of social media marketing and brand
credibility
on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
2
Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions : Case of Vietnam and Sri Lanka
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
-
2022
credibility
, taking cross-country comparisons between Sri Lanka and Vietnam. The book goes on to examine the applications and …
Persistent link: https://www.econbiz.de/10013386111
Saved in:
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