//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Loureiro, Sandra Maria Correia"
~person:"Meffert, Heribert"
~person:"Rahman, Zillur"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenführung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
77
Brand management
76
Consumer behaviour
45
Konsumentenverhalten
45
Brand image
43
Markenimage
43
Beziehungsmarketing
34
Relationship marketing
34
Brand
23
Markenartikel
22
Social Web
17
Social web
17
Internet marketing
16
Online-Marketing
16
Customer satisfaction
10
Kundenzufriedenheit
10
Customer integration
9
Kundenintegration
9
Brand loyalty
8
Customer engagement
8
Viral marketing
8
Virales Marketing
8
Brand experience
7
Markentreue
7
Marketing management
7
Marketingmanagement
7
Bibliometrics
6
Bibliometrie
6
Emotion
6
Brand coolness
5
Fashion
5
Gender
5
Geschlecht
5
Hotel industry
5
Hotellerie
5
Mode
5
Confidence
4
Controlling
4
Deutschland
4
Germany
4
more ...
less ...
Online availability
All
Undetermined
46
Free
3
Type of publication
All
Article
Book / Working Paper
43
Type of publication (narrower categories)
All
Article in journal
58
Aufsatz in Zeitschrift
58
Aufsatz im Buch
19
Book section
19
Language
All
English
58
German
19
Author
All
Loureiro, Sandra Maria Correia
Meffert, Heribert
Rahman, Zillur
Esch, Franz-Rudolf
76
Melewar, T. C.
57
Baumgarth, Carsten
53
Burmann, Christoph
44
Keller, Kevin Lane
39
Bang, Nguyen
35
Merrilees, Bill
34
Balmer, John M. T.
31
Phau, Ian
30
Bruhn, Manfred
26
De Chernatony, Leslie
26
Gupta, Suraksha
25
Guzman, Francisco
25
Han, Heesup
25
Ko, Eunju
25
Foroudi, Pantea
24
Veloutsou, Cleopatra
24
Christodoulides, George
23
Diamantopoulos, Adamantios
23
Romaniuk, Jenni
23
Sarkar, Abhigyan
23
Japutra, Arnold
22
Khan, Imran
22
Pelsmacker, Patrick de
22
Vrontis, Demetris
22
Dens, Nathalie
21
Hollebeek, Linda D.
21
Kunkel, Thilo
21
Ind, Nicholas
20
Sattler, Henrik
20
Fournier, Susan
19
Iglesias, Oriol
19
King, Ceridwyn
19
Pitt, Leyland F.
19
Swoboda, Bernhard
19
Abratt, Russell
18
Bauer, Hans H.
18
more ...
less ...
Published in...
All
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing and consumer services
7
Markenmanagement : Grundfragen der identitätsorientierten Markenführung ; mit Best Practice-Fallstudien
4
The journal of product & brand management
4
International journal of hospitality management
3
The journal of brand management : an international journal
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
International journal of retail & distribution management
2
Journal of business research : JBR
2
Qualitative market research : an international journal
2
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
Cornell hospitality quarterly : CQ
1
Die Bedeutung der Tradition für die Markenkommunikation : Konzepte und Instrumente zur ganzheitlichen Ausschöpfung des Erfolgspotenzials Markenhistorie
1
Die Betriebswirtschaft : DBW
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
E-business : state of the art of ICT based challenges and solutions
1
Effectiveness, efficiency and accountability in philanthropy : what lessons can be learned from the corporate world? ; International Foundation Management Symposium 2005
1
Einfachheit in Wirtschaftsinformatik und Controlling : Festschrift für Heinz Lothar Grob
1
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
European journal of marketing
1
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
1
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
1
International journal of business and globalisation : IJBG
1
International journal of business excellence
1
International journal of business performance management
1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
International review on public and non-profit marketing
1
Journal of communication management
1
Journal of hospitality marketing & management
1
Journal of internet commerce
1
Journal of marketing
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
more ...
less ...
Source
All
ECONIS (ZBW)
77
Showing
1
-
10
of
77
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
3
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
4
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
5
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
6
How can brands encourage consumers to donate data to a data-driven social partnership? : an examination of hedonic vs. functional categories
Loureiro, Sandra Maria Correia
;
Friedmann, Enav
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303784
Saved in:
7
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
8
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
9
How to earn a premium price : the effect of green marketing and brand coolness
Guerreiro, João Pedro Silva Martins
;
Loureiro, Sandra …
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
Saved in:
10
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->