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~person:"Loureiro, Sandra Maria Correia"
~person:"Rahman, Zillur"
~person:"Vrontis, Demetris"
~type:"article"
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Brand management
75
Markenführung
75
Consumer behaviour
52
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Brand image
45
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45
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39
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Loureiro, Sandra Maria Correia
Rahman, Zillur
Vrontis, Demetris
Esch, Franz-Rudolf
76
Melewar, T. C.
57
Baumgarth, Carsten
52
Burmann, Christoph
44
Keller, Kevin Lane
39
Bang, Nguyen
35
Merrilees, Bill
34
Balmer, John M. T.
30
Phau, Ian
30
Bruhn, Manfred
26
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26
Gupta, Suraksha
25
Ko, Eunju
25
Foroudi, Pantea
24
Guzman, Francisco
24
Diamantopoulos, Adamantios
23
Han, Heesup
23
Romaniuk, Jenni
23
Sarkar, Abhigyan
23
Japutra, Arnold
22
Veloutsou, Cleopatra
22
Christodoulides, George
21
Pelsmacker, Patrick de
21
Dens, Nathalie
20
Ind, Nicholas
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Khan, Imran
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Meffert, Heribert
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Sattler, Henrik
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King, Ceridwyn
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Kunkel, Thilo
19
Pitt, Leyland F.
19
Swoboda, Bernhard
19
Abratt, Russell
18
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Journal of promotion management : innovations in planning and applied research
7
Journal of retailing and consumer services
7
The journal of product & brand management
6
International journal of hospitality management
3
Journal of transnational management : the official journal of the International Management Development Association
3
The journal of brand management : an international journal
3
World review of entrepreneurship, management and sustainable development
3
International journal of retail & distribution management
2
Journal for global business advancement : JGBA
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Journal of business research : JBR
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Journal of promotion management : JPM
2
Qualitative market research : an international journal
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Baltic journal of management
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Challenges and trends in modern banking
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Cogent business & management
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Cornell hospitality quarterly : CQ
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E-business : state of the art of ICT based challenges and solutions
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European journal of marketing
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Global business & economics review
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1
International journal of business excellence
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International journal of business performance management
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International journal of contemporary hospitality management
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International journal of entrepreneurship and small business : IJESB
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International journal of internet marketing and advertising : IJIMA
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International journal of organizational analysis
1
International journal of retail and distribution management
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International journal of wine business research : IJWBR
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International review on public and non-profit marketing
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Journal of Asia Business Studies
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Journal of communication management
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Journal of customer behaviour
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Journal of global marketing
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Journal of hospitality marketing & management
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Journal of internet commerce
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Journal of marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Management decision : MD
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ECONIS (ZBW)
75
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1
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75
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date (oldest first)
1
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
2
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
3
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
4
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
5
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
6
The utilisation of digital media for branding start-ups
Vrontis, Demetris
;
Thrassou, Alkis
;
Viassone, Milena
- In:
International journal of entrepreneurship and small …
49
(
2023
)
4
,
pp. 495-523
Persistent link: https://www.econbiz.de/10014335136
Saved in:
7
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
8
A nation brand development framework : the stakeholders' perspective
Abdalmajid, Jilan
;
Papasolomou, Ioanna
;
Vrontis, Demetris
; …
- In:
Journal of Asia Business Studies
17
(
2023
)
5
,
pp. 992-1018
Persistent link: https://www.econbiz.de/10014432785
Saved in:
9
How to earn a premium price : the effect of green marketing and brand coolness
Guerreiro, João Pedro Silva Martins
;
Loureiro, Sandra …
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
Saved in:
10
How can brands encourage consumers to donate data to a data-driven social partnership? : an examination of hedonic vs. functional categories
Loureiro, Sandra Maria Correia
;
Friedmann, Enav
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303784
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