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~person:"Loureiro, Sandra Maria Correia"
~person:"Rajagopal"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Brand relationship"
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Konsumentenverhalten
Brand loyalty
5
Markentreue
5
Brand management
4
Consumer behaviour
4
Markenführung
4
Beziehungsmarketing
3
Brand
3
Brand image
3
Markenartikel
3
Markenimage
3
Relationship marketing
3
Brand Relationship
2
Emotion
2
Social Web
2
Social web
2
Adults
1
Adverstising impact
1
Advertising Impact
1
Behavioral branding
1
Brand Personality
1
Brand co-creation
1
Brand communities
1
Brand coolness
1
Brand love
1
Brand personality
1
Children
1
Communal–brand connection
1
Customer integration
1
Erwachsene
1
Internet marketing
1
Kinder
1
Kraftfahrzeug
1
Kundenintegration
1
Luxury goods
1
Luxusgüter
1
Motor vehicle
1
Online-Marketing
1
Self-presentation
1
Service brands
1
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Loureiro, Sandra Maria Correia
Rajagopal
Dawes, John
10
Han, Heesup
8
Kim, Jinkyung Jenny
5
Silberhorn, Nadja
5
Sohail, M. Sadiq
5
Berndt, Ernst R.
4
Fatma, Mobin
4
Fetscherin, Marc
4
Huang, Chao-Chin
4
Hwang, Jinsoo
4
Khan, Imran
4
Leckie, Civilai
4
Rahman, Zillur
4
Rather, Raouf Ahmad
4
Rubio Benito, Natalia
4
So, Kevin Kam Fung
4
Thomson, Matthew
4
Ahn, Jiseon
3
Aitken, Murray L.
3
Augusto, Mário Gomes
3
Back, Ki-Joon
3
Bruwer, Johan
3
Fang, Shih Chieh
3
Fang, Shyh-Rong
3
Hildebrandt, Lutz
3
Hollebeek, Linda D.
3
Hsieh, Sara H.
3
Huang, Shyh-Ming
3
Huber, Frank
3
Islam, Jamid Ul
3
Ismail, Ahmed Rageh
3
Khamitov, Mansur
3
King, Ceridwyn
3
Kunkel, Thilo
3
Mathews, Jose
3
Meyer-Waarden, Lars
3
Nandy, Subarna
3
Ozuem, Wilson
3
Perloff, Jeffrey M.
3
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International journal of business innovation and research : IJBIR
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
The journal of product & brand management
1
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ECONIS (ZBW)
4
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1
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
2
Childhood memories affecting brand loyalty and consumption behaviour among adult consumers
Rajagopal
- In:
International journal of business innovation and …
23
(
2020
)
3
,
pp. 400-420
Persistent link: https://www.econbiz.de/10012507075
Saved in:
3
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
4
Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
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