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~person:"Loureiro, Sandra Maria Correia"
~person:"Sarkar, Abhigyan"
~subject:"Consumer behaviour"
~type:"article"
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Consumer behaviour
Brand management
59
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59
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42
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31
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Loureiro, Sandra Maria Correia
Sarkar, Abhigyan
Phau, Ian
28
Han, Heesup
23
Ko, Eunju
22
Melewar, T. C.
20
Bang, Nguyen
19
Diamantopoulos, Adamantios
19
Japutra, Arnold
18
Keller, Kevin Lane
18
Hollebeek, Linda D.
17
Sarkar, Juhi Gahlot
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Guzman, Francisco
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Ekinci, Yuksel
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Khan, Imran
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Pelsmacker, Patrick de
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Valette-Florence, Pierre
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Veloutsou, Cleopatra
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12
Fetscherin, Marc
12
Grohmann, Bianca
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Sreejesh, S.
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Bagozzi, Richard P.
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Johnson, Lester W.
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Septianto, Felix
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Sung, Yongjun
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Swoboda, Bernhard
11
Vrontis, Demetris
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10
Augusto, Mário Gomes
10
Diallo, Mbaye Fall
10
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Journal of retailing and consumer services
5
Journal of promotion management : innovations in planning and applied research
4
The journal of product & brand management
4
Qualitative market research : an international journal
3
The marketing review
3
Asia Pacific journal of marketing and logistics
2
International journal of hospitality management
2
International journal of retail and distribution management
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Journal of business research : JBR
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Young consumers : insight and ideas for responsible marketers
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Challenges and trends in modern banking
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E-business : state of the art of ICT based challenges and solutions
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European journal of marketing
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International journal of business and globalisation : IJBG
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International journal of wine business research : IJWBR
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
53
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
3
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
4
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
5
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
6
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
7
How to earn a premium price : the effect of green marketing and brand coolness
Guerreiro, João Pedro Silva Martins
;
Loureiro, Sandra …
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
Saved in:
8
How can brands encourage consumers to donate data to a data-driven social partnership? : an examination of hedonic vs. functional categories
Loureiro, Sandra Maria Correia
;
Friedmann, Enav
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303784
Saved in:
9
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
10
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
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