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~person:"Loureiro, Sandra Maria Correia"
~person:"Smith, Katherine Taken"
~subject:"Marketingmanagement"
~subject:"Relationship marketing"
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Marketingmanagement
Relationship marketing
Internet marketing
30
Online-Marketing
30
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28
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28
Consumer behaviour
23
Konsumentenverhalten
23
Brand management
15
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15
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14
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11
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Loureiro, Sandra Maria Correia
Smith, Katherine Taken
Bauer, Hans H.
20
Harrigan, Paul
19
Karjaluoto, Heikki
17
Wirtz, Bernd W.
17
Ozuem, Wilson
16
Quach, Sara
15
Thaichon, Park
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Agnihotri, Raj
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Kumar, Vikas
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Verhoef, Peter C.
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Bruhn, Manfred
11
Dwivedi, Yogesh Kumar
11
Haenlein, Michael
11
Hollebeek, Linda D.
11
Ruyter, Ko de
11
Skiera, Bernd
11
Hajli, Nick
10
Ko, Eunju
10
Ratten, Vanessa
10
Smith, Alan D.
10
Vrontis, Demetris
10
Ahuja, Vandana
9
Bang, Nguyen
9
Camilleri, Mark Anthony
9
Itani, Omar S.
9
Kamboj, Shampy
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Rahman, Zillur
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Journal of promotion management : innovations in planning and applied research
4
International journal of internet marketing and advertising : IJIMA
2
Services marketing quarterly
2
E-business : state of the art of ICT based challenges and solutions
1
International journal of business performance management
1
International journal of retail and distribution management
1
Journal of business research : JBR
1
Journal of hospitality marketing & management
1
Journal of international consumer marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of strategic marketing
1
The journal of consumer marketing
1
The journal of product & brand management
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World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
22
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1
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1
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
2
Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
Saved in:
3
Special issue on: strategic use of social media as a marketing tool
Athanasopoulou, Pinelopi
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012670649
Saved in:
4
Analysis of social media usage and relationship to profit margin among insurance companies
Smith, Katherine Taken
;
Smith, L. Murphy
- In:
Services marketing quarterly
42
(
2021
)
1/2
,
pp. 108-123
Persistent link: https://www.econbiz.de/10012607287
Saved in:
5
Customers' online interaction experiences with fashion brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
6
Mobile advertising to hispanic digital natives
Smith, Katherine Taken
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013167296
Saved in:
7
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
8
Trust and the online conversation : the case of online reviews
Mangold, W. Glynn
;
Babakus, Emin
;
Smith, Katherine Taken
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10010394710
Saved in:
9
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
10
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
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