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~person:"Loureiro, Sandra Maria Correia"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
~type:"article"
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Consumer behaviour
Konsumentenverhalten
Brand management
36
Markenführung
36
Brand image
25
Markenimage
25
Beziehungsmarketing
21
Relationship marketing
21
Brand
11
Markenartikel
11
Social Web
11
Social web
11
Internet marketing
9
Online-Marketing
9
Customer engagement
6
Customer satisfaction
6
Emotion
6
Kundenzufriedenheit
6
Brand coolness
5
Customer integration
5
Fashion
5
Kundenintegration
5
Mode
5
Viral marketing
5
Virales Marketing
5
Instagram
4
Marketing management
4
Marketingmanagement
4
Advertising effects
3
Brand loyalty
3
Luxury goods
3
Luxusgüter
3
Markentreue
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Werbewirkung
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Advertising
2
Australia
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Australien
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28
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28
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2
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English
30
Author
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Loureiro, Sandra Maria Correia
Phau, Ian
28
Han, Heesup
23
Sarkar, Abhigyan
23
Ko, Eunju
22
Melewar, T. C.
20
Bang, Nguyen
19
Diamantopoulos, Adamantios
19
Japutra, Arnold
18
Keller, Kevin Lane
18
Hollebeek, Linda D.
17
Sarkar, Juhi Gahlot
17
Guzman, Francisco
16
Ekinci, Yuksel
14
Khan, Imran
14
Pelsmacker, Patrick de
14
Valette-Florence, Pierre
14
Veloutsou, Cleopatra
14
Dens, Nathalie
13
Kunkel, Thilo
13
Romaniuk, Jenni
13
Casidy, Riza
12
Fetscherin, Marc
12
Grohmann, Bianca
12
Paul, Justin
12
Rahman, Zillur
12
Sreejesh, S.
12
Ahn, Jiseon
11
Bagozzi, Richard P.
11
Johnson, Lester W.
11
Park, C. Whan
11
Park, Jungkun
11
Septianto, Felix
11
Sung, Yongjun
11
Swoboda, Bernhard
11
Vrontis, Demetris
11
Abratt, Russell
10
Augusto, Mário Gomes
10
Diallo, Mbaye Fall
10
Dwivedi, Abhishek
10
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Journal of retailing and consumer services
5
Journal of promotion management : innovations in planning and applied research
4
The journal of product & brand management
2
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
E-business : state of the art of ICT based challenges and solutions
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of hospitality management
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of business research : JBR
1
Journal of communication management
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
1
World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
30
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
3
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
4
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
5
How to earn a premium price : the effect of green marketing and brand coolness
Guerreiro, João Pedro Silva Martins
;
Loureiro, Sandra …
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
Saved in:
6
How can brands encourage consumers to donate data to a data-driven social partnership? : an examination of hedonic vs. functional categories
Loureiro, Sandra Maria Correia
;
Friedmann, Enav
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303784
Saved in:
7
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
8
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
9
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
10
Customers' online interaction experiences with fashion brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
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