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~person:"Loureiro, Sandra Maria Correia"
~subject:"Consumer behaviour"
~subject:"Online-Marketing"
~type:"article"
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Consumer behaviour
Online-Marketing
Brand management
37
Markenführung
37
Konsumentenverhalten
31
Brand image
26
Markenimage
26
Beziehungsmarketing
22
Relationship marketing
22
Social Web
12
Social web
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Brand
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Markenartikel
11
Internet marketing
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Customer engagement
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Customer satisfaction
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Emotion
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Kundenzufriedenheit
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Brand coolness
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Customer integration
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Kundenintegration
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Viral marketing
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Virales Marketing
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Instagram
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Marketing management
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Marketingmanagement
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Advertising effects
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34
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Loureiro, Sandra Maria Correia
Phau, Ian
28
Han, Heesup
23
Ko, Eunju
23
Sarkar, Abhigyan
23
Bang, Nguyen
21
Melewar, T. C.
21
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Hollebeek, Linda D.
19
Japutra, Arnold
18
Keller, Kevin Lane
18
Sarkar, Juhi Gahlot
17
Veloutsou, Cleopatra
17
Khan, Imran
16
Kunkel, Thilo
16
Dens, Nathalie
15
Pelsmacker, Patrick de
15
Romaniuk, Jenni
15
Valette-Florence, Pierre
15
Ekinci, Yuksel
14
Sreejesh, S.
14
Vrontis, Demetris
14
Casidy, Riza
13
Rahman, Zillur
13
Ahn, Jiseon
12
Fetscherin, Marc
12
Grohmann, Bianca
12
Park, Jungkun
12
Paul, Justin
12
Septianto, Felix
12
Bagozzi, Richard P.
11
Christodoulides, George
11
Dwivedi, Abhishek
11
Johnson, Lester W.
11
Park, C. Whan
11
Rather, Raouf Ahmad
11
Sung, Yongjun
11
Swoboda, Bernhard
11
Zarantonello, Lia
11
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Journal of promotion management : innovations in planning and applied research
6
Journal of retailing and consumer services
5
The journal of product & brand management
2
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
E-business : state of the art of ICT based challenges and solutions
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of consumer studies
1
International journal of hospitality management
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of business research : JBR
1
Journal of communication management
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Qualitative market research : an international journal
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The journal of brand management : an international journal
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World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
34
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
3
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
4
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
5
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
6
How can brands encourage consumers to donate data to a data-driven social partnership? : an examination of hedonic vs. functional categories
Loureiro, Sandra Maria Correia
;
Friedmann, Enav
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303784
Saved in:
7
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
8
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
9
How to earn a premium price : the effect of green marketing and brand coolness
Guerreiro, João Pedro Silva Martins
;
Loureiro, Sandra …
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
Saved in:
10
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
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