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~person:"Loureiro, Sandra Maria Correia"
~subject:"Consumer behaviour"
~subject:"Vereinigte Staaten"
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Consumer behaviour
Vereinigte Staaten
Konsumentenverhalten
68
Brand management
38
Markenführung
38
Brand image
30
Markenimage
30
Beziehungsmarketing
29
Relationship marketing
29
Social Web
23
Social web
23
Customer satisfaction
18
Kundenzufriedenheit
17
Emotion
16
Virtual reality
15
Virtuelle Realität
15
Brand
14
Internet marketing
14
Online-Marketing
14
Viral marketing
14
Virales Marketing
14
Markenartikel
13
Einzelhandel
9
Retail trade
9
Tourism
9
Tourismus
9
Fashion
8
Holiday behaviour
8
Tourism industry
8
Tourismuswirtschaft
8
Urlaubsverhalten
8
Customer engagement
7
Customer integration
7
Dienstleistungsqualität
7
Kundenintegration
7
Luxury goods
7
Luxusgüter
7
Marketing management
7
Marketingmanagement
7
Mode
7
Satisfaction
7
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Online availability
All
Undetermined
47
Free
7
Type of publication
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Article
66
Book / Working Paper
2
Type of publication (narrower categories)
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Article in journal
63
Aufsatz in Zeitschrift
63
Aufsatz im Buch
4
Book section
4
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
68
Author
All
Loureiro, Sandra Maria Correia
Han, Heesup
119
Belk, Russell W.
111
Mattila, Anna S.
105
Phau, Ian
100
Linden, Fabian
99
Weidenbaum, Murray L.
99
Heady, Earl O.
98
Friedman, Milton
95
Grunert, Klaus G.
95
Sheth, Jagdish N.
86
Ginzberg, Eli
83
Lusk, Jayson L.
83
Huber, Frank
81
Bergsten, C. Fred
80
Herrmann, Andreas
80
Wallich, Henry C.
80
Gierl, Heribert
79
Bauer, Hans H.
78
Khare, Arpita
78
Tobin, James
76
Usman, Osly
76
Feldstein, Martin
74
Levitan, Sar A.
74
Adam, Robert
73
Foxall, Gordon R.
73
Wiedmann, Klaus-Peter
73
Eckstein, Otto
71
Mansfield, Edwin
71
Grewal, Dhruv
70
Jorgenson, Dale W.
70
Nayga, Rodolfo M.
70
Bagozzi, Richard P.
69
Dwivedi, Yogesh Kumar
68
Septianto, Felix
68
Brimmer, Andrew F.
67
Agarwal, Sumit
65
Laroche, Michel
65
Thurow, Lester C.
63
Wansink, Brian
63
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Published in...
All
Journal of retailing and consumer services
8
Journal of promotion management : innovations in planning and applied research
7
International journal of hospitality management
4
Journal of business research : JBR
3
Journal of promotion management : JPM
3
International journal of consumer studies
2
International journal of retail & distribution management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Psychology & marketing
2
The journal of product & brand management
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
E-business : state of the art of ICT based challenges and solutions
1
EuroMed journal of business
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
International journal of arts management
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of communication management
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of retailing
1
Journal of travel and tourism marketing
1
Journal of vacation marketing
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
1
The journal of business & industrial marketing
1
The service industries journal
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Tourism and hospitality research : THR
1
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ECONIS (ZBW)
68
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1
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
2
From tech to touch : self-concept and testimonials in AR try-on versus website
Aleem, Aihoor
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
3
,
pp. 446-462
Persistent link: https://www.econbiz.de/10015062420
Saved in:
3
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
4
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
5
Me and my AI : exploring the effects of consumer self-construal and AI-based experience on avoiding similarity and willingness to pay
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 151-167
Persistent link: https://www.econbiz.de/10014467481
Saved in:
6
Understanding the desire for green consumption : norms, emotions, and attitudes
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014552014
Saved in:
7
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
8
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
9
How can brands encourage consumers to donate data to a data-driven social partnership? : an examination of hedonic vs. functional categories
Loureiro, Sandra Maria Correia
;
Friedmann, Enav
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303784
Saved in:
10
How to earn a premium price : the effect of green marketing and brand coolness
Guerreiro, João Pedro Silva Martins
;
Loureiro, Sandra …
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
Saved in:
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