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~person:"Loureiro, Sandra Maria Correia"
~subject:"Fluggesellschaft"
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Search: subject:"Relationship marketing"
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Fluggesellschaft
Beziehungsmarketing
28
Relationship marketing
28
Brand management
22
Consumer behaviour
22
Konsumentenverhalten
22
Markenführung
22
Brand image
15
Markenimage
15
Customer satisfaction
11
Kundenzufriedenheit
11
Brand
10
Markenartikel
10
Social Web
10
Social web
10
Customer engagement
7
Internet marketing
7
Online-Marketing
7
Dienstleistungsqualität
6
Service quality
6
Customer integration
5
Kundenintegration
5
Viral marketing
4
Virales Marketing
4
Airline
3
Brand loyalty
3
Confidence
3
Emotion
3
Markentreue
3
Vertrauen
3
social media
3
Australia
2
Australien
2
Brand authenticity
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Customer loyalty
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E-commerce
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Electronic Commerce
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Fashion
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Instagram
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Loureiro, Sandra Maria Correia
Han, Heesup
7
Behrens, Christiaan
4
Hyun, Sunghyup Sean
4
Shaw, Stephen
4
Taneja, Nawal K.
4
Khudhair, Harith Yas
3
Kim, Wansoo
3
Palau i Saumell, Ramon
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Prentice, Catherine
3
Abbas Mardani
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2
Wang, Xuequn
2
Abou-Shouk, Mohamed A.
1
Agariya, Arun Kumar
1
Ahn, Tae-hong
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Journal of retailing and consumer services
2
Journal of strategic marketing
1
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ECONIS (ZBW)
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Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
Saved in:
2
The influence of brand experience and service quality on customer engagement
Prentice, Catherine
;
Wang, Xuequn
;
Loureiro, Sandra …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 50-59
Persistent link: https://www.econbiz.de/10012114115
Saved in:
3
An asymmetrical approach to understanding configurations of customer loyalty in the airline industry
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 96-107
Persistent link: https://www.econbiz.de/10011743169
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