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~person:"Loureiro, Sandra Maria Correia"
~subject:"Markenführung"
~subject:"Social Web"
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Search: subject:"Consumer preferences"
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Markenführung
Social Web
Consumer behaviour
65
Konsumentenverhalten
65
Brand management
31
Brand image
25
Markenimage
25
Beziehungsmarketing
22
Relationship marketing
22
Brand
13
Customer satisfaction
13
Kundenzufriedenheit
13
Markenartikel
13
Social web
13
Emotion
11
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10
Virales Marketing
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Einzelhandel
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Internet marketing
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Retail trade
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Bibliometrics
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Brand coolness
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Marketing management
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Marketingmanagement
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Loureiro, Sandra Maria Correia
Phau, Ian
32
Ko, Eunju
27
Melewar, T. C.
25
Han, Heesup
24
Sarkar, Abhigyan
23
Bang, Nguyen
22
Hollebeek, Linda D.
21
Keller, Kevin Lane
20
Diamantopoulos, Adamantios
19
Filieri, Raffaele
19
Dwivedi, Yogesh Kumar
18
Guzman, Francisco
18
Japutra, Arnold
18
Martínez-López, Francisco J.
18
Sarkar, Juhi Gahlot
18
Seo, Yuri
18
Veloutsou, Cleopatra
18
Wiedmann, Klaus-Peter
18
MacInnis, Deborah J.
17
Pelsmacker, Patrick de
17
Bagozzi, Richard P.
16
Dawes, John
16
Dens, Nathalie
16
Ekinci, Yuksel
16
Septianto, Felix
16
De Chernatony, Leslie
15
Khan, Imran
15
Usman, Osly
15
Vrontis, Demetris
15
Fetscherin, Marc
14
Foroudi, Pantea
14
Fournier, Susan
14
Gázquez-Abad, Juan Carlos
14
Huber, Frank
14
Kunkel, Thilo
14
Paul, Justin
14
Romaniuk, Jenni
14
Shimul, Anwar Sadat
14
Valette-Florence, Pierre
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Journal of promotion management : innovations in planning and applied research
6
Journal of retailing and consumer services
5
Journal of promotion management : JPM
2
The journal of product & brand management
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
E-business : state of the art of ICT based challenges and solutions
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of consumer studies
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of business research : JBR
1
Journal of communication management
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
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World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
36
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
3
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
4
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
5
How to earn a premium price : the effect of green marketing and brand coolness
Guerreiro, João Pedro Silva Martins
;
Loureiro, Sandra …
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
Saved in:
6
How can brands encourage consumers to donate data to a data-driven social partnership? : an examination of hedonic vs. functional categories
Loureiro, Sandra Maria Correia
;
Friedmann, Enav
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303784
Saved in:
7
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
8
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
9
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
10
How augmented reality media richness influences consumer behaviour
Amorim, Inês Pessoa de
;
Guerreiro, João Pedro Silva …
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2351-2366
Persistent link: https://www.econbiz.de/10013412497
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