//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Lowrey, Tina M."
~subject:"Advertising music"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Etymologie"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Advertising music
Linguistics
7
Linguistik
7
Consumer behaviour
4
Konsumentenverhalten
4
Language
4
Sprache
4
Advertising effects
2
Brand image
2
Brand management
2
Communication
2
Congruence
2
Gender
2
Geschlecht
2
Kommunikation
2
Markenführung
2
Markenimage
2
Mehrsprachigkeit
2
Multilingualism
2
Persuasion
2
Werbewirkung
2
Australia
1
Australien
1
Brand
1
Brand name
1
COVID-19
1
Children
1
China
1
Coronavirus
1
Cross-cultural marketing
1
Cross-cultural research
1
Gendered language
1
Interkulturelles Marketing
1
Kinder
1
Markenartikel
1
Markenname
1
Perception
1
Risikopräferenz
1
Risk attitude
1
Risk perceptions
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Lowrey, Tina M.
Kouril, Michal
1
Lerman, Dawn B.
1
Liu, Min
1
Luna, David
1
Plant, Emily
1
Pogacar, Ruth
1
Rosulek, Laura Felton
1
Shrum, L. J.
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Sound symbolism effects across languages : implications for global brand names
Shrum, L. J.
;
Lowrey, Tina M.
;
Luna, David
;
Lerman, Dawn B.
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 275-279
Persistent link: https://www.econbiz.de/10009613717
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->