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~person:"Lu, Laura Zhenqiu"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Marketing management"
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European Sport management quarterly : ESMQ
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It is in the game : dimensions of esports online spectator motivation and development of a scale
Qian, Tyreal Yizhou
;
Wang, Jerred Junqi
;
Zhang, James J.
; …
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
4
,
pp. 458-479
Persistent link: https://www.econbiz.de/10012287098
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