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~person:"Luo, Xueming"
~subject:"Markenführung"
~subject:"Web 2.0-Technologien"
~subject:"product development"
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Luo, Xueming
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Management information systems : mis quarterly
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Expert
blogs and consumer perceptions
of
competing brands
Luo, Xueming
;
Gu, Bin
;
Zhang, Jie Jennifer
;
Phang, Chee Wei
- In:
Management information systems : mis quarterly
41
(
2017
)
2
,
pp. 371-395
Persistent link: https://www.econbiz.de/10011689836
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