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~person:"Lusch, Robert F."
~subject:"Electronic Commerce"
~subject:"Marketingtheorie"
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Electronic Commerce
Marketingtheorie
Marketing theory
27
Service-Dominant Logic
27
Service-dominant logic
27
Betriebliche Wertschöpfung
13
Marketing
13
Value creation
13
Dienstleistungsmarketing
12
Services marketing
12
Relationship marketing
11
Beziehungsmarketing
10
Dienstleistung
9
Marketing management
9
Marketingmanagement
9
Theory
9
Lieferantenmanagement
7
Services
7
Supplier relationship management
7
Theorie
7
USA
6
United States
6
service-dominant logic
6
Distribution channel
4
History of economic thought
4
Lieferkette
4
S-D logic
4
Supply chain
4
Vertriebsweg
4
Ökonomische Ideengeschichte
4
B-to-B-Marketing
3
Business-to-business marketing
3
Competitive advantage
3
Criticism
3
Customer integration
3
Kritik
3
Kundenintegration
3
Kundenmanagement
3
Market research
3
Marktforschung
3
New product development
3
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25
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3
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23
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23
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3
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3
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Reprint
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Language
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English
28
Author
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Lusch, Robert F.
Tadajewski, Mark
79
Sheth, Jagdish N.
54
Hunt, Shelby D.
48
Kotler, Philip
44
Fritz, Wolfgang
35
Vargo, Stephen L.
35
Kollmann, Tobias
34
Jones, D. G. Brian
30
Malhotra, Naresh K.
30
Heinemann, Gerrit
27
Wirtz, Bernd W.
25
Maclaran, Pauline
23
Shaw, Eric H.
23
Brown, Stephen
22
Lammenett, Erwin
21
Saren, Michael
21
Bruhn, Manfred
20
Grönroos, Christian
20
Homburg, Christian
20
Kuß, Alfred
19
Meffert, Heribert
19
Albers, Sönke
18
Bauer, Hans H.
18
Dholakia, Nikhilesh
18
Kleinaltenkamp, Michael
18
Verhoef, Peter C.
18
Chaffey, Dave
16
Keller, Kevin Lane
16
Backhaus, Klaus
15
Freiling, Jörg
15
Lehmann, Donald R.
15
Silberer, Günter
15
Wiedmann, Klaus-Peter
15
Kumar, V.
14
Neslin, Scott A.
14
Piller, Frank T.
14
Skiera, Bernd
14
Bliemel, Friedhelm
13
Herrmann, Andreas
13
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Journal of the Academy of Marketing Science
5
European journal of marketing : EJM
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Review of marketing research
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business market management : jbm
1
Journal of business research : JBR
1
Journal of international marketing
1
Journal of macromarketing
1
Journal of retailing
1
Major theoretical debates and contemporary issues in marketing theory
1
Management information systems : mis quarterly
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marketing theory
1
Marketing-mix strategies - product strategy and promotion strategy
1
The SAGE handbook of marketing theory
1
The journal of supply chain management : a global review of purchasing and supply
1
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ECONIS (ZBW)
27
USB Cologne (EcoSocSci)
1
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10
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28
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date (oldest first)
1
Recent extensions of Robert F. Lusch's "big picture" thinking
Ingene, Charles Arthur
;
Lusch, Virginia Newell
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 32-35
Persistent link: https://www.econbiz.de/10014233657
Saved in:
2
Elevating
marketing
:
marketing
is dead! Long live
marketing
!
Webster, Frederick E.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
4
,
pp. 389-399
Persistent link: https://www.econbiz.de/10009776523
Saved in:
3
From goods to service(s) : divergences and convergence of logics
Vargo, Stephen L.
;
Lusch, Robert F.
-
2009
Persistent link: https://www.econbiz.de/10003836309
Saved in:
4
From goods to service(s) : divergences and convergences of logics
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 254-259
Persistent link: https://www.econbiz.de/10003713057
Saved in:
5
Service-dominant logic 2025
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 46-67
Persistent link: https://www.econbiz.de/10011671917
Saved in:
6
Service-dominant logic : a guiding framework for inbound
marketing
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
6
,
pp. 6-10
Persistent link: https://www.econbiz.de/10003912456
Saved in:
7
The complexity of context : a service ecosystems approach for international
marketing
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of international marketing
21
(
2013
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10010233213
Saved in:
8
Can macromarketing learn from 40,000 years of history?
Layton, Roger A.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 334-335
Persistent link: https://www.econbiz.de/10011750627
Saved in:
9
Fostering a trans-disciplinary perspectives of service ecosystems
Lusch, Robert F.
;
Vargo, Stephen L.
;
Gustafsson, Anders
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2957-2963
Persistent link: https://www.econbiz.de/10011507855
Saved in:
10
The service-dominant logic of
marketing
: dialog, debate, and directions
Lusch, Robert F.
(
ed.
);
Vargo, Stephen L.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003082068
Saved in:
1
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