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~person:"MacInnis, Deborah J."
~subject:"Konsumentenverhalten"
~subject:"Werbung"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Brand Management"
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Konsumentenverhalten
Werbung
Brand management
14
Markenführung
14
Brand image
12
Markenimage
12
Consumer behaviour
9
Beziehungsmarketing
6
Relationship marketing
6
Brand
4
Markenartikel
4
Marketing management
3
Marketingmanagement
3
Brand attachment
2
Brand-self connections
2
Anthropomorphism
1
Arbeitskräfte
1
Arbeitsverhalten
1
Betriebliche Kennzahl
1
Brand associations
1
Brand communication
1
Brand extension
1
Brand extensions
1
Brand personality
1
Brand relationships
1
Brand schema
1
Brand-customer relationship
1
Brand-self-congruity
1
Branding
1
CSR
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Elevation
1
Emotion
1
Empathy
1
Employee attachment
1
Employee commitment
1
Employee retention
1
Employee/fair labor practices
1
Environment
1
Financial ratio
1
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English
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MacInnis, Deborah J.
Loureiro, Sandra Maria Correia
31
Phau, Ian
28
Han, Heesup
23
Ko, Eunju
23
Sarkar, Abhigyan
23
Melewar, T. C.
22
Bang, Nguyen
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
18
Japutra, Arnold
18
Keller, Kevin Lane
18
Hollebeek, Linda D.
17
Sarkar, Juhi Gahlot
17
Dens, Nathalie
16
Pelsmacker, Patrick de
16
Romaniuk, Jenni
15
Veloutsou, Cleopatra
15
Ekinci, Yuksel
14
Fetscherin, Marc
14
Khan, Imran
14
Valette-Florence, Pierre
14
Casidy, Riza
13
Kunkel, Thilo
13
Paul, Justin
13
Sreejesh, S.
13
Johnson, Lester W.
12
Rahman, Zillur
12
Septianto, Felix
12
Ahn, Jiseon
11
Bagozzi, Richard P.
11
Grohmann, Bianca
11
Park, C. Whan
11
Park, Jungkun
11
Sung, Yongjun
11
Swoboda, Bernhard
11
Vrontis, Demetris
11
Abratt, Russell
10
Augusto, Mário Gomes
10
Chen, Qimei
10
Christodoulides, George
10
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Handbook of brand relationships
1
Handbook on brand and experience management
1
Journal of business research : JBR
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
9
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1
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9
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9
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date (oldest first)
1
Do CSR efforts that focus on helping the environment influence brand purchase more than other forms of CSR?
Eisingerich, Andreas B
;
MacInnis, Deborah J.
;
Park, C. Whan
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434839
Saved in:
2
How to successfully introduce logo redesigns
Walsh, Michael F.
;
Cui, Annie Peng
;
MacInnis, Deborah J.
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 365-375
Persistent link: https://www.econbiz.de/10012060136
Saved in:
3
What drives virality (sharing) of online digital content? : the critical role of information, emotion, and brand prominence
Tellis, Gerard J.
;
MacInnis, Deborah J.
;
Tirunillai, …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012176058
Saved in:
4
Brand-self connections and brand prominence as drivers of employee brand attachment
Gill-Simmen, Lucy
;
MacInnis, Deborah J.
;
Eisingerich, …
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
3/4
,
pp. 128-146
Persistent link: https://www.econbiz.de/10011975475
Saved in:
5
Humanizing brands : when brands seem to be like me, part of me, and in a relationship with me
MacInnis, Deborah J.
;
Folkes, Valerie S.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
3
,
pp. 355-374
Persistent link: https://www.econbiz.de/10011739830
Saved in:
6
Strategic benefits of low fit brand extensions : when and why?
Chun, HaeEun Helen
;
Park, C. Whan
;
Eisingerich, Andreas B
; …
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 577-595
Persistent link: https://www.econbiz.de/10011411181
Saved in:
7
Brand attachment and brand attitude strength : conceptual and empirical differentiation of two critical brand equity drivers
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph
; …
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 1-17
Persistent link: https://www.econbiz.de/10008702776
Saved in:
8
The connection-prominence attachment model (CPAM) : a conceptual and methodological exploration of brand attachment
Park, C. Whan
;
Priester, Joseph R.
;
MacInnis, Deborah J.
; …
- In:
Handbook of brand relationships
,
(pp. 327-341)
.
2009
Persistent link: https://www.econbiz.de/10003915633
Saved in:
9
Brand attachment and a strategic brand exemplar
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph
- In:
Handbook on brand and experience management
,
(pp. 3-17)
.
2008
Persistent link: https://www.econbiz.de/10003788965
Saved in:
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