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~person:"Madlberger, Maria"
~subject:"Internet marketing"
~type_genre:"Book section"
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Global mobile commerce : strategies, implementation, and case studies
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Cross-cultural consumer perceptions of advertising via mobile devices : some evidence from Europe and Japan
Haghirian, Parissa
;
Madlberger, Maria
- In:
Global mobile commerce : strategies, implementation, …
,
(pp. 215-232)
.
2008
Persistent link: https://www.econbiz.de/10003555876
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