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~person:"Maier, Erik"
~subject:"Firmenimage"
~subject:"Konsumentenverhalten"
~type_genre:"Collection of articles written by one author"
~type_genre:"Glossar enthalten"
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The influence of brand experiences onto brand preference, brand meaning and haptic product evaluation : essays in experimental marketing research
Stach, Jens
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2019
Persistent link: https://www.econbiz.de/10012105022
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