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~person:"Maier, Norman Raymond Frederick"
~person:"Yoon, Sukki"
~subject:"Advertising effects"
~subject:"Personality psychology"
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Search: subject_exact:"Werbepsychologie"
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Advertising effects
Personality psychology
Persönlichkeitspsychologie
4
Psychology of advertising
4
Werbepsychologie
4
Werbewirkung
4
Advertising
3
Arbeitspsychologie
3
Consumer behaviour
3
Economic psychology
3
Konsumentenverhalten
3
Organizational behaviour
3
Organizational psychology
3
Psychologie
3
Psychology
3
Verhalten in Organisationen
3
Werbung
3
Wirtschaftspsychologie
3
Arbeitsstudie
2
Berufsauslese und Personalauslese
2
Betriebspsychologie
2
Human relations
2
Industrie
2
Manufacturing industries
2
psychological distance
2
Assertive language
1
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Cognition
1
Comparison
1
Construal level theory
1
Cultural difference
1
Cultural identity
1
Discount
1
Embodied cognition
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Emotion
1
Environmental advertising
1
Hedonic appeal
1
Hedonic price index
1
Hedonischer Preisindex
1
Industrial organization
1
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6
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Maier, Norman Raymond Frederick
Yoon, Sukki
Zinman, Jonathan
8
Gierl, Heribert
7
Karlan, Dean
7
Alan, Sule
6
Esch, Franz-Rudolf
6
Pelsmacker, Patrick de
6
Praxmarer-Carus, Sandra
5
Akerlof, George A.
4
Cemalcılar, Mehmet
4
Galasso, Vincenzo
4
Häusel, Hans-Georg
4
Kranton, Rachel E.
4
Langner, Tobias
4
Nannicini, Tommaso
4
Septianto, Felix
4
Chang, Chingching
3
Cornwell, T. Bettina
3
Fennis, Bob Michaël
3
Kim, Dong Hoo
3
Kim, Kacy K.
3
Moser, Klaus
3
Nelson, Michelle R.
3
Noel, Hayden
3
Rempel, Jan Eric
3
Rosengren, Sara
3
Stroebe, Wolfgang
3
Wu, Linwan
3
Yoon, Hye Jin
3
Alexandris, Kostas
2
Allexi, Katia
2
Ambler, Tim
2
Bakir, Aysen
2
Bart, Yakov
2
Berger, Jonah
2
Bertrand, Marianne
2
Bhatnagar, Namita
2
Brune, Philipp
2
Buijzen, Moniek
2
Bursztyn, Leonardo
2
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International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer marketing
1
Journal of promotion management : innovations in planning and applied research
1
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ECONIS (ZBW)
6
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1
Close your eyes and open your mind : how closed eyes affect evaluations of utilitarian and hedonic advertising appeals
Lee, Younghwa
;
Bakpayev, Marat
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 702-711
Persistent link: https://www.econbiz.de/10014332329
Saved in:
2
Dollar-off or percent-off? : discount framing, construal levels, and advertising appeals
Kim, Kacy K.
;
Kim, Sujin
;
Corner, Gabrielle
;
Yoon, Sukki
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012179027
Saved in:
3
Text versus pictures in advertising : effects of psychological distance and product type
Choi, Yung Kyun
;
Yoon, Sukki
;
Kim, Kacy K.
;
Kim, Yeonshin
- In:
International journal of advertising : the review of …
38
(
2019
)
4
,
pp. 528-543
Persistent link: https://www.econbiz.de/10012200288
Saved in:
4
Assertive environmental advertising and reactance : differences between South Koreans and Americans
Kim, Yeonshin
;
Baek, Tae Hyun
;
Yoon, Sukki
;
Oh, Sangdo
; …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 550-564
Persistent link: https://www.econbiz.de/10011798743
Saved in:
5
Psychology in industry : a psychological approach to industrial problems
Maier, Norman Raymond Frederick
-
1946
Persistent link: https://www.econbiz.de/10000569695
Saved in:
6
Psychology in industry : a psychological approach to industrial problems
Maier, Norman Raymond Frederick
-
1955
-
2. edition
Persistent link: https://www.econbiz.de/10001459740
Saved in:
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